Who’s shooting your favorite Chinese brands, models and magazines?
China’s growing interest in fashion has created a competitive environment for Chinese photographers who are hungry to get their vision out into the world. Global and local brands are commissioning editorials, digital campaigns, and other shoots that subvert traditional industry norms. These photographers below represent some of the individuals with a unique style and the ability to create new pictures that still celebrate China’s traditional imagery.
1. Zeng Wu @zeng_wu
Zeng Wu’s moody portrayals of contemporary Chinese culture can be found on the cover of Wallpaper China, Marie Claire China, and T Magazine China. Wu’s dreamy visuals are also a favorite amongst China’s top emerging fashion designers like Xander Zhou and Shushu Tong.
2. Zhong Lin @zhonglin_
You’d never guess that Zhong Lin is a self-taught photographer after scrolling through her extremely polished and emotional Instagram page. Her fashion editorials are able to capture the smallest details within each look.
3. Weishan Hu @wwei33
This London-based fashion and documentary photographer has shot for experimental fashion magazines like Sicky Mag and Punkt Magazine. Hu is able to capture high fashion models in an uncanny way, no matter how beautiful the model’s outfits are.
4. Zhang JiaCheng @lesliezhang1992
Shanghai-based photographer Leslie Zhang is known for bright colors, atmospheric documentary shots, and stylized fashion shoots inspired by Chinese traditions. Zhang has shot covers for InStyle China, editorials for Vogue China, and has even worked with Simone Rocha on her issue of A Magazine Curated By.
5. Shxpir Huang @shxpir
Shxpir (pronounced Shakespeare) is a Chinese photographer and director who is currently based in New York. He creates bold, sexy, and fantastical editorials for high fashion clients in both the United States and China.
6. Feng Li @fenglee313
Feng Li has captured Gucci in the surprisingly pastoral setting of Shanghai and worked on a digital campaign for Balenciaga. Before the Chengdu-based photographer started working with high fashion, he was shooting pro-government propaganda for the Chinese government.
7. Luo Yang @luoyangggg
After seeing Luo Yang’s captivating photography of rebellious Chinese girls, it comes as no surprise that she was recently nominated for the prestigious C/O Berlin Talent Award 2019 Shortlist. Yang has also gotten a cosign from Ai Weiwei— the first time Yang’s photography was shown in Europe was part of his FUCK OFF 2 exhibition in the Netherlands.
8. Zhongjia Sun @zhongjia.sun
This photographer and set designer creates still-life photography and dynamic product shots that subvert from typical portrayals of consumer culture. Her work and usage of unconventional styling props can be found in Bazaar Men China, Modern Weekly Style, Numero China, and other leading brands and magazines.
9. Wang Wei @wangwei_instagram
Beijing-based photographer Wang Wei has created fashion editorials that capture the spirit of being young, wild, and free for American brands like Unif and Chinese brands like Random Event. You may notice a touch of uncertainty and imperfectness in his explosive shots— he shoots in 35mm film!
10. Xiaomu Fan @mumoodsight
Though Xiaomu Fan is not exclusively a photographer, this former style director of Harper’s Bazaar China can be credited for the visual direction of some of the best China-centric fashion shoots like the magazine’s recent cover with Rihanna. Fan also works as creative director of Moodsight, a leading creative studio that produces campaigns for domestic fashion brands.
11. Jedi Zhou @jedizhou
Jedi Zhou is a fashion designed-turned-photographer who current shoots for some of China’s hottest brands like Converse, Louis Vuitton, and Vans. Zhou’s work is heavily inspired by the colorful energy of street culture, which is what makes him a favorite with younger audiences.
在 Instagram 查看這則貼文
2017 My first Campaign shoot @juliuserving for @converse #conversenba #converse #sneakerphotographer #nbasneaker #beijingstreet #hutong #beijingopera #filmphotography #portra160 #120 #filmcommunity #analogblog #jedizhou #mediumformat #thefilmcommunity #filmfinder #filmportrait #groupshot #ganggang#shanghaistreetphotographer#streetwearphotographer
jedi（@jedizhou）分享的貼文 於 張貼
12. Joyce Ng @joyceszeng
You may have seen Joyce Ng’s work for Dazed’s summer 2019 issue, where the photographer was responsible for reinterpreting the new Burberry monogram. Her fashion photography is known for using street-casted models and natural environments to create images that feel both familiar, yet surreal.
Images via Instagram