fbpx
tag
Site Logo
Don't miss to receive the art world's most entertaining newsletter - every Thursday.
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.
5 DIY Hacks to Boost Your Art World Publicity
Insider PR tips from an art world publicist
Art Stuff 21 Sep 2020

Art publicity is expensive. It’s also vital to get the best visibility. Follow these PR tips below to understand what is involved in DIY PR.

View this post on Instagram

🏋🏼‍♀️

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Complexity will not get headlines

One thing to remember is journalists aren’t (initially) interested in the complex ideas behind your artwork. They want to know the headline, and what’s unique about your practice. You can go into depth once you’ve got their attention.

View this post on Instagram

🩸

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Tailor those emails

Mail merge an announcement but send bespoke emails for features and interviews. You want to tailor the email to the journalist and include the name of their publication and what sort of piece you are interested in. Journalists also like it if you read their articles, and pitch something in line with their interests.

View this post on Instagram

👀

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Don’t take no for an answer

Publicity isn’t as elusive as you might think. There are many ways to pitch your work, and many platforms to pitch it to. Don’t get put off by no responses or rejection. The key is to be persistent and keep going. If you are really getting nowhere, try changing the subject line, and pitch to a different journalist at the same outlet.

View this post on Instagram

I want to speak to your manager.

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Use social media as a tool

One way to get in front of a journalist is by putting a face (and artworks) to a name. Follow and network with journalists on Twitter and Instagram. Journalists (especially freelance) may also welcome private view and press view invites via DM.

View this post on Instagram

My precious baby.

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Be creative

As you are in a creative industry, get creative with the PR. If your pitches aren’t landing, think about your hook. Are you the first artist to do something? The youngest? Have you broken a record (the most paint, biggest painting, longest time spent on one artwork)? The more extraordinary, the more likely you’ll get a result.

View this post on Instagram

🗡

A post shared by Anonymous PR Girl (@anonymousprgirl) on

Leighanne is an art PR expert, with 10 years of experience in the art world. She has worked with galleries, institutions and artists from Saatchi Gallery, Opera Gallery, Artes Mundi, ART X Lagos to Pussy Riot. Follow her on 

Instagram @lee_mur
Text by Leighanne Murray

You May Also Like

Sarah Rahmanian’s Paintings Contemplate The Ordinary And Mundane Aspects Of Life
Sarah Rahmanian’s Paintings Contemplate The Ordinary And Mundane Aspects Of Life
Pack your bags, it’s time for an arty vacation!
Pack your bags, it’s time for an arty vacation!
Scout Zabinski uses her creative practice as a personal therapy
Scout Zabinski uses her creative practice as a personal therapy
10 Reasons Why We Miss Friday Night Gallery Hopping
10 Reasons Why We Miss Friday Night Gallery Hopping
Why You Need A Work Tribe
Why You Need A Work Tribe
#GoodNews: There Was Pet A Gala This Week
#GoodNews: There Was Pet A Gala This Week
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.

LATEST JOBS

PUBLIC PROGRAMMER
The National Gallery of Victoria (NGV) - Melbourne, Australia
Senior Consultant: East Asia
Metis Art - East Asia
Creative roles - digital designers and art directors
Publicis Groupe - Budapest, Hungary
Head of Artist Care M/W
SINGULART - Paris, France
ALL 259 JOBS