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When Fashion Loves Art: 7 Art Awards Designed By Fashion Brands
We have rounded up seven of the most prestigious art awards by fashion and luxury brands, which high...
Art Girls Jungle 25 Aug 2016

Ever since the first art and fashion collaboration in the 1930s between Dali and Elsa Schiaperelli, there has been an incredible upsurge of partnerships between the two subjects. Since then, it is rather hard to imagine a time when the art world and fashion weren’t intimately connected. It is a great marriage of creativity and innovation, leading to only beneficial opportunities for both the brand and the artists. For the latter, it is a chance to broaden their artistic horizons and challenge their conceptual minds, while for the former it involves bringing “emotion” or even “romance” back into a brand. Still, clothing labels do not only want to fabricate one-of-a-kind pieces with artists but also create a platform to help nurture and promote such talents, in the shape of “Art Awards” or “Prizes”.
We have rounded up 7 of the most prestigious art awards by fashion and luxury brands, which highlight talented, emerging and established artists today.
1. Hugo Boss (Hugo Boss Prize & Asia Art Award): Stepping Foot In China’s Art Scene
Hugo Boss Asia Art Award_Keyvisual_theartgorgeous
Hugo Boss has been sponsoring international art since the mid-1990s to demonstrate their long term commitment to contemporary art, as well as a way to re-educate new consumers. Today, they have up to two Art Prizes for talented contemporary artists from the US to China. Launched in 1996, The Hugo Boss Prize celebrates young and established artists, in cooperation with the Solomon R. Guggenheim Foundation in New York. Additionally, until recently in 2013, the fashion label kick-started Asia Art Prize, awarding emerging Asian artists in conjunction with the Rockbund Art Museum in Shanghai.
2. Max Mara Art Prize For Women: Brit Women Making An Impact Through Art
Max Mara Art Prize_theartgorgeous
Initiated in 2005, the Max Mara Art Prize for Women is a biannual visual art prize for female emerging artists in the United Kingdom, in collaboration with Whitechapel Gallery in London. The lucky winner is given the opportunity to jet off to Italy for six months for a residency programme. There, they will produce a new project, which will be presented in a major solo show in both the gallery and the Collezione Maramotti in Reggio Emilia, Italy.
3. Bulgari Art Award: Promoting the Art From The Land Down Under
bulgari art award 2015_theartgorgeous
The highly respected Annual Award is organised by Art Gallery of New South Wales (NSW) in Australia and sponsored by the luxury jewellery company Bulgari. It aims to support contemporary mid-career Australian artists, offering the awardee a three-month residency in Italy. On top of that, their commissioned artwork will be part of the gallery’s art collection. The Art Award received quite a buzz last year. The 2015 winner, Ildiko Kovacs, had the loving support of Hollywood A-lister and friend Cate Blanchett at the Art Gallery NSW’s Award Ceremony. The actress even wore a matching blue and green coloured dress to highlight the painting.
4. Montblanc de la Culture Arts Patronage Award: Celebrating Art Patrons
Montblanc Arts and Culture_theartgorgeous
Montblanc also possesses a highly valued art prize, bestowing their Arts Patronage Award to accomplished art patrons around the world. They additionally honor celebrities who are part of and contributed to the art and culture world, whose practices often go unnoticed. In 2012, German art collector Julia Stoshcheck from the Julia Stoschek Collection was the recipient of the respected award.
5. Rolex Mentors and Protégé Arts Initiative: Passing Down Knowledge
Joan Jonas and Thao-Nguyen Phan_theartgorgeous
There’s nothing better than a wise and experienced individual to teach another the tricks of the trade of a business. The luxury timepiece company Rolex, established a Mentor and Protégé Initiative in 2002, pairing international rising artists with great masters for one year of creative collaboration. Ranging from architecture, dance, film, literature, music, theatre and visual arts, the project aims to contribute to global culture. This year, two female artists, Joan Jonas and Thao-Nguyen Phan will collaborate throughout the course of 2016-2017, which happens to be the first female collaboration since the launch of the initiative.
6. LOEWE Craft Prize: Artisans Rule
Craft is a core aspect of LOEWE’s brand. Consequently, with LOEWE Craft Prize, launched in 2016, it seeks to support, celebrate, and spotlight international artisans who continue to innovate and “make real craft”. LOEWE Craft Prize is an annual award, honouring unique craftsmen who transform existing knowledge into relevant pieces, reflecting a contemporary and personal language.
7. Hermès Foundation Missulsang: Putting Korea on the Art Map
Hermès Foundation Missulsang_theartgorgeous
The Hermès Foundation Missulsang has been supporting the Korean art scene for approximately 15 years, in order to contribute to the production of new art in the making. The foundation has recently extended its support for these local emerging artists by adding a Paris residency no less, to showcase their work to help them integrate into the international art scene.

Photos via: hugoboss; maxmara; dailymail; montblanc; rolexmentorprotege; loewe; and artasiapacific

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