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7 Must-Follow Museums Killing It on TikTok
TikTok has been progressively taking over the social media game for everyone since its big blowup in...
Art Girls Jungle 26 Dec 2021

Far from just being for lip-syncing Gen Z teens, TikTok has been progressively taking over the social media game for everyone since its big blowup in 2019. Pretty much everyone’s on it including grannies, postmen, lumberjacks, and – luckily for us – art lovers.

Museum and Art hashtags have been exponentially growing – with #FineArt, #ArtHistory and #ArtOnTikTok having grown 3000% between May 2020 and May 2021 with over 2 billion monthly views across the world. With increasing pressure each year for arts organisations to have better online presence (which ultimately bring in new visitors to their venues), and a new generation of arts workers who have been raised on social media entering the industry, museums and galleries across the world are taking to TikTok and Instagram Reels.

Here are some of our favourite museums and galleries absolutely smashing it on TikTok:

Museum of Neon Art
@museumofneonart

Follow if:

• You’re a bit science-y and are interested in the physics behind glass art
• You long for a slice of the Californian lifestyle
• You’re easily dazzled by bright lights and striking imagery

The Black Country Living Museum
@blackcountrylivingmuseum

Follow if:

• You think you were born in the wrong generation (and 1890 might have suited you better than 1990)
• English is your second language and you really want to challenge yourself to work out the Black Country accent
• You’re a history buff and you’re looking for Vintage fashion inspo

Sacramento History Museum
@sachistorymuseum

Follow if:

• You love all things caligpaphical and graphic design
• You’re fascinated by old machinery
• You’re ready to become obsessed with Miss Odessa and Howard

Rijksmuseum 
@rijksmuseum

Follow if:

• Your trip to the Netherlands has been postponed due to Covid and you’re longing for your dose of the Dutch accent
• You want to view some of the world’s greatest artwork up-close
• You want to see a rather dashing museum director on a bicycle

The Metropolitan Museum of Art
@metmuseum

Follow if:

• You want an insight into one of the world’s most famous museums
• You want to engage with their collections in new, unusual ways
• You want to get an inside view of their exhibitions without paying the ticket fee

Uffizi
@uffizigalleries

Follow if:

• You’re a total meme-lord
• You want to practice your fresh-from-Duolingo Italian
• Seeing world-famous art with pouty lip filters makes you LOL

National Gallery
@nationalgallerylondon

Follow if:

• You want to do an Art History course but can’t focus for more than 30 seconds
• You want to learn about what goes on behind-the-scenes in galleries
• Dressing up for Halloween is your favourite activity and you want some inspirations for next year’s outfit

Author: Verity Babbs

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