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A Cheat Sheet on Collecting Modern Pictures
Beginning an art collection may seem like an intimidating endeavour for new collectors, from choosin...
Art Expert 27 Sep 2022

Beginning an art collection may seem like an intimidating endeavour for new collectors, from choosing an artwork to deciding when to buy. Here Roseberys Fine Art Auctioneers pictures specialist Tess O’Brien offers 12 key tips that first-time auction buyers can benefit from.

Do not be afraid to ask

One of the simplest ways to learn more about an artwork or an artist is to ask questions. Speak to the auction house specialists, ask for additional information, condition reports and extra pictures.  Do not purchase an item unless you are confident.

William Tillyer
William Tillyer, British b.1938- Untitled, 1980; mixed media, welded wire mesh, acrylic, and cardboard sold for £13,750 at Roseberys Fine Art Auctioneers

Do not always go for the superstars
Research the lesser known artists from art periods you like.  For example, one of my favourite periods is the abstract artists from Asia that went to Paris in the early 20th century such as Chu Teh Chen and Zao Wou Khi.  I cannot afford their high price tags; however, I can buy another artist from this period for example like Paul Foujino, who was just as talented, but with a lower price tag.

Richard Smith CBE, British 1931-2016- Noplace; oil on board in two parts
Sold for £102,500 at Roseberys Fine Art Auctioneers

Do your homework
Research is a collector’s best friend no matter how experienced they are. The internet is an incredible tool to learning about particular artists as well as to review past auction records. Familiarising yourself with these records can help budding collectors get a sense of what to pay.  

Framing
Often when people buy works they forget about the frame, and they often spend more on frames than the artwork itself.  So, when buying work consider one that is framed to save money.

Jean Souverbie, French 1891-1981- ‘L’ete’, 1976; oil on canvas sold for £10,000 at Roseberys Fine Art Auctioneers

Artists do not always make money after their death
There is the famous story of Van Gogh, who struggled to sell a painting and then after his death his pieces made millions.  Van Gogh is the exception to the rule, not the rule.  Often when an artist does not make much money during their life time they will not increase after their death.  Artists that tend to make money are the ones that are well known during their lifetime.


Know your budget

Make sure you do not have financial guilt associated with the purchase. The guilt will always be associated with the piece, and you will never enjoy it.

Aubrey Sendall Williams, Guyanan/British 1926-1990- Nuno, 1976; mixed technique on board sold for  £6,250 at Roseberys Fine Art Auctioneers

Make sure you like the piece 
Often people spend a lot of money on a piece when they do not enjoy the work because they believe it will be a great investment.  It is not always guaranteed that when you sell a work of art that you will make money; only a lucky few actually make a profit.  If the work does not bring you joy and you are not happy to have it hanging on your wall then do not buy it.  Art is an experience, and something that should, in my opinion, bring you pleasure. 


Pay attention to provenance

Provenance is the record of ownership for a work of art. Did an important collector own the piece? Has it been exhibited before? These features will affect the work’s price, so get to know this information within the sale catalogues.

Boris Grigoriev, Russian 1886-1939У палатки (At the Tent), circa 1913;gouache sold at Roseberys Fine Art Auctioneers for £45,000.

Find out what is on trend
Keep your eye out for what is currently on trend. Now the trend seems to be African art and the next big thing could be Nordic minimalism. Trends are beneficial because they expose people to works, they haven’t seen. Art fairs, the internet and even social media is a great tool to find out what’s now en vogue.


Look past the trends

At the same time as being on top of the trends also look under the radar. Try to find an artist before they gain all the hype. Too many people in the art market still wait to buy things when they’re at the top. Be ahead of the game to benefit the most.


Go with your gut feeling
And finally if you can’t decide go with your gut feeling. If you can’t stop thinking about a work, that’s usually a sign you should own it.

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