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Acne's Different Take on Gender
In a few weeks time, 11-year-old Frasse Johansson will be on worldwide billboards from London to Hon...
Art Stuff 01 Sep 2017

03ACNE_theartgorgeous
In a few weeks time, 11-year-old Frasse Johansson will be on worldwide billboards from London to Hong Kong, wearing an oversized babypink coat and chunky heels by Swedish brand Acne. The label’s creative director, Jonny Johansson, worked with the amazing photographer Viviane Sassen, who showed in major global museums and shot brilliant campaigns – from Adidas to Stella McCartney – to capture a series of his son in the latest fall collection.
02ACNE_theartgorgeous
It proves once more, that Scandinavia currently seems to be the leading force on gender-neutral fashion.
The campaign creates a warm feeling, reminding us of playing dress-up when we were small, wearing our mum’s high heels to bring out plush dog to the vet. We seem to have lost that. Luckily this photos show us to not be afraid of fashion and remind us that it can be fun.
01ACNE_theartgorgeous
“I’ve seen this new generation’s attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” Jonny Johansson told the I-D, “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.”
Thanks, boy, for bringing back the joy to the fashion game and for showing us how amazing you look wearing heels.

Images by FRUK Mag, ACNE

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