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Adidas Opens "Black History, Black Future” Show
Photography meets footwear.
Art Stuff 24 Feb 2018

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To celebrate Black History Month, Adidas tapped photographer Micaiah Carter to shoot a series of portraits of New York-based creative heads. Carter is known for creating images that capture the beauty of blackness. “I want to create a new perspective while reaching in the past for inspiration and guidance. I want to create images that compel black stories and cultures and ‘stereotypes’ and create moods and environments that are almost unworldly within the context of blackness.”
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The chosen models include Kai Avent-de Leon or Sage Adams and little boards placed next to their portraits give an insight into each trailblazer`s individual bio. The wall-sized images are shown to the public in an intimate gallery rubbing shoulders with archival pieces of the sportswear giant – like Run DMC’s original Stan Smiths. The set up of the past and present stimulates a visual dialogue that enhances the conversation.
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Images via Adidas

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