Who’s ready for some beauty and art? Milan-based creative agency, YET Art Agency, born from the passion of two young women, Delfina and Elena, are thrilled to present “OhArt • Fluid Shapes”.
“OhArt • Fluid Shapes” is a cultural initiative that will be YET Art Agency’s first collaboration with Espressoh, the cool beauty brand made in Italy, that serves makeup that is simple yet bold, quick yet tasty – just like an Italian espresso.
Not only is Espressoh a cosmetics brand, but they also aim to support artistic growth of young Italian and international talents, making a meaningful contribution to the spread of culture. Fluid Shapes will be the first edition of the ‘OhArt’ series.
The artists involved in the Fluid Shapes project are Nina Klein and Nicole Colombo. The creative duo investigate the concept of femininity free from political and cultural classifications, social labels and gender limits through their artworks for the beauty brand.
Three limited-edition unique pieces were created for the collaboration. The three objects are strongly related to femininity and beauty: a mirror, a bag and a silk scarf. Three daily used objects, conceived to be observed and worn, that are at the same time works of art.
Quote from YET Art Agency: ‘This collaboration between Espressoh and these talented artists can be an example for other brands to understand the power of art. It is not only an “artsy collab”, it is a strong mouthpiece that spreads a powerful message to the community: feel free to be yourself.’
Alongside this merchandise launch on 15th November, there will be a show by the artists at the Tube Culture Hall – Piazza XXV Aprile, Milan. The show will open on the 17 November until 12 December 2021. Mark your diaries!
The creative duo show by Nina Klein and Nicole Colombo investigates the concept of femininity free from political and cultural classifications, social labels and gender limits through the personal interpretation of two artists who, through painting and sculpture, have given a creative face to this idea, following artistic research that are distant from each other.
The experience of free expression of femininity is now replicated in the spaces of Tube Culture Hall, taking shape in painting and sculpture, with the aim of engaging the audience in the representation game.
Nicole creates avatars, imaginary characters which are asked to inhabit new places to originate a new narrative process. While in the first part of the collaboration, her hands were the protagonist as key appendices of human beings to relate to the external world, turning into mirrors, in the second phase, they become the anthropomorphic representation of no-defined gender characters.
Nina’s practice reflects her own vision of gender and identity as aspects of the self that shift and intersect. In her works, the optical illusions become a representation of the wide range of evolving human identities, typical of nature, allowing the audience the opportunity of identifying anthropomorphic and zoomorphic subjects. Reducing the body to symbols that send messages of self-empowerment, Nina shares with Espressoh the desire of freedom to express oneself and identify with what one wants. At the same time, the fluid forms of Nicole’s characters link to Espressoh’s values such as gender equality, assuming awareness and acceptance of one’s own being.
Quote from EspressOh: ‘Espressoh has never been just a beauty brand and we are so proud to be opening the first ever beauty store that is actually an art gallery. Since the very beginning I was thinking of a way to invest in art as art is what feeds our creativity and being makeup an art itself there is a close connection. Also being an esthete myself I think that creating a business just for the purpose of making profit is quite boring, so here we are!’
Follow Yet Art Agency: @yetartagency | yet-art.com/it
Follow Espressoh : @espressoh_ | www.espressoh.shop/collections/all
Follow Nina Klein: @ninaklein___ | www.ninakleinartist.com
Follow Nicole Colombo: @niki_colombo | nicolecolombo.com