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ARTE Generali digitizes art insurance game
And supports the art world in recovering from the Corona crisis
Art Stuff 15 May 2020

Leading art insurance company ARTE Generali has unveiled a new and exclusive app today.

The app, which offers unique features such as remote evaluation of artworks is set to make art collectors lives a lot easier.

“Collectors are increasingly demanding that the processes in art insurance are made simple, fast and intelligent by digital tools”, said Jean Gazançon, CEO of ARTE Generali.

“The demand for digitization in the art world is being driven further by the Corona crisis. ARTE Generali has therefore developed a digital platform that meets this demand and simplifies the lives of art dealers and customers. This way, ARTE Generali proves that art insurance can be innovative.”

The app offers collectors a comprehensive range of art-related services such as, remote evaluation. This service will allow art collectors the opportunity to obtain evaluation of their art pieces from a certified expert without leaving their front door. The evaluation is performed by submitting pictures of the art piece and additional available information and documentation. Upon evaluation, the art collector obtains a digital unalterable certificate associated with the art piece. Another service the app offers is the MyCollection tool, which helps customers to manage a virtual collection whereby their artworks are placed, including photos, information, and available digital documents such as the certificate issued by ARTE Generali.

In the coming months, additional functions will be integrated into the ARTE Generali app such as the MyConcierge feature which will provide digital, remote assistance to identify and connect with experts for appraisal, transport, storage, cleaning and restoration of art collections and artworks. The MyClaim application which can enable the digital claim filing process and MyGallery, which is a virtual private space to showcase art pieces, accessible by third parties upon the art collector’s invitation.

Alongside these features users of the app will also be able to join an art community of art lovers and experts who share the same passion for art and approach to preserving art objects. App users will receive exclusive news about current trends in the art market and invitations to exclusive digital and physical art events.

Interviews with Arte Generali top managers - YouTube


The ARTE Generali app can be used on any smart device, meets the strictest data security standards and is powered by Blockchain technology for additional verifiability and security. The app is available in all well-known app stores; certain functions are currently only available to German customers.

In addition to the new app, ARTE Generali has decided to set up a program to support small galleries, museums and art dealers as well as young artists who are particularly affected by the lockdown due to the Corona crisis by awarding the best projects that contribute to the digitization of the art world, and to support their implementation. The projects should aim to enable society to access and enjoy art, even when physical visits are prohibited or discouraged.

“Our purpose is to foster the sharing of art and creativity as values for society. In the same vein, we want to support small galleries museums and art dealers as well as young artists in their efforts to adopt digital ways for the whole community to enjoy art – despite Corona. We will provide concrete financial help and make our network of partners, including digital start-ups, available to the best projects”, said Jean Gazançon.

The initiative is part of the emergency fund of Generali Deutschland of € 30 million announced on April 3, 2020.

Further details about this initiative and the application will be announced in the coming weeks.

For further details, please visit www.artegenerali.com

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