Image via Polaroids Original
As someone who’s regularly active in the digital space, Swedish artist Arvida Byström explores what love and dating in the digital age mean with the OneStep+ Polaroid camera as her creative tool in her most recent collaboration.
By teaming up with Polaroid Originals, the OG selfie queen created a visual journey of what it means to create meaningful romance when there’s (almost) always a screen involved, with the perfect mix of analog and digital. The soft-focused, self-reflective ideas of love in the modern world series, Love in a digital world is a satire look at intimacy, URL and IRL through the lens of dotted with emojis, iMessages and her screen-lit face in a pastel tinted room. Released in time for Valentines day.
Speaking about the project, Arvida commented about the shoot to its nice that: “When it comes to my art I like it when it sparks curiosity. I like it when it functions on different levels so that you don’t have to be super intellectual to appreciate it, but you can also dive a little deeper in it if you are interested in those parts. ““When it comes to the Polaroid shoot I started thinking about like: oh, how can I show this visually? And then I started thinking about cupid mainly as a visually cute symbol but also how phones low key with all the dating apps are like modern-day cupids,” continues the photographer. “I do get that online dating isn’t for everybody, but in my experience as a straight passing queer, I honestly met some of my most important romantic partners online.”
You can find the full shoot, interview and information on how you can win your own OneStep+ here.
Follow Arvida Byström on Instagram @arvidabystrom.
