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Audemars Piguet's 12 Rooms at Shanghai's YUZ Museum
Swiss Haute Horlogerie manufacturer Audemars Piguet presents "To Break the Rules, You Must First Mas...
Art Stuff 07 Nov 2016

From 29 October to 13 November, Swiss Haute Horlogerie manufacturer Audemars Piguet presents “To Break the Rules, You Must First Master Them” at the Yuz Museum in Shanghai, an exhibition which will showcase the Manufacture’s pioneering spirit in both contemporary art and watchmaking.
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While the soirée took place at the Yuz Museum in Shanghai in the presence of a number of Chinese celebrities, including Nicholas Wu (Wu Qilong), Ma Long, Song Jia, Ning Zetao, Zhang Jingchu. Taking inspirations from the brand’s birthplace – Vallée de Joux, the well-known Chinese lyricist and musican, Yao Qian, has written voice tour guide commentary for the exhibition which are recorded by a few of the celebrities.
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Audemars Piguet continues to forge a deep connection between the pursuits of fine watchmaking and excellence in contemporary art. The Manufacture’s new exhibition will incorporate the work of artists with whom it has been collaborating over the past couple of years, including Dan Holdsworth’s beautiful photographs and Alexandre Joly’s sound piece Wild Constellations, both of which drew inspiration from the brand’s origins in the Vallée de Joux. The exhibition will also showcase a new video work by Chinese artist Cheng Ran, representing his own interpretation of Audemars Piguet’s home in the Jura Mountains.
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For this exhibition, internationally renowned designer Mathieu Lehanneur has created a stunning architectural installation in the form of a large-scale ring embodying a watch dial, with visitors representing imaginary hands. 12 rooms have been incorporated into this exhibition space to showcase the legacy and achievements of the Manufacture.
This is the largest collection of Audemars Piguet timepieces ever to be shown outside of the Museum. The exhibition also explores a selection of horological arts and crafts that the brand has mastered over the centuries.
After Shanghai, “To Break the Rules You Must First Master Them” will appear in several other art capitals from 2017 onwards.
 
Photos by Audemars Piguet

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