Chanel has long had an interest in the art world, holding exhibitions across the globe in places like London’s Saatchi Gallery and Shanghai’s West Bund Art Center. In 2018, Chanel staged a fashion show at The Metropolitan Museum of Art (I mean, where else?) and in 2019, the French house teamed up with London’s Serpentine Gallery on their annual summer party, the highlight of the season. It should come as no surprise therefore, that the Serpentine’s former CEO Yana Peel – who is famed for her fab sense of style – has just been hired as Chanel’s Head of Arts and Culture.
Known as an art girl, Yana has a history of injecting fashion into the gallery space. While working at Serpentine, she fostered partnerships with the gallery and brands like Roksanda and Matches Fashion. The Serpentine also worked with fashion designer Grace Wales Bonner to create a dreamy exhibition called A Time For New Dreams, which coincided with a runway show within the gallery space.
Chanel meanwhile, has been embracing art in a big way. It has started posting a series of videos on their IGTV feed about its founder – Gabrielle Coco Chanel’s – friendships with artists, including Pablo Picasso and Salvador Dali, telling us that she was a friend, a creator and a patron and that if she were a work of art, she would have been an avant-garde collage.
According to a statement released by Chanel, Yana will “further propel the voice, standing and influence of Chanel as a brand and a company, in the world. [She will] expand Chanel’s collaboration with the arts and culture communities, spearheading exciting and stimulating new projects, as well as producing the next generation of our brand culture programs, building on what Chanel has already done.” To be honest, Yana has probably landed every art girl’s dream job and we can’t wait to see what she brings to Chanel!
Text Lizzy Vartanian