Flirt alert: Working in a gallery obviously means looking after (male) clients, collectors and artists alike. So how do you manage to maintain a relationship that’s the perfect balance of friendly and professional, without enticing them to send flirty WhatsApp messages after having one too many at the opening?
This is a hard one and a problem many of us on the sales side of things face everyday. Dressing up is a requirement of the job, and selling art means being charming and chatty. Misunderstandings between gallery girls and their male clients are very common–well, some of them turn into actual relationships. But unwanted attention is awkward, and over time, you will manage to find the balance and express the limits that are not to be crossed. It’s true, you might mess up a sale because you don’t want to go for a drink with a collector, but if he is an Art Gent with manners and is serious about his collection, this shouldn’t be the case. The ones to watch out for are the notorious vernissage-crasher, banker-lawyer types that buy their first small piece and expect to add your private phone number to the sale of a work that costs less than $5,000. Sorry, buddy. Sure, you are here to sell, so being talkative is definitely an asset, but don’t do what you are not comfortable with, and remember that in the end, it pays off to be professional. Or maybe, just to deal with female clients whenever possible. Ah, no…
This Feature Got Published in TheArtGorgeous Magazine#1 to Download e-version click here
photos vis Urs Fischer “Battito di Biglia,” Massimo De Carlo Gallery, Palazzo Belgioioso, Milan