Daniel Arsham Remoulds Time in New Adidas Film

The second chapter of their ongoing collaboration, Hourglass, between Adidas Originals and Daniel Arsham has finally arrived and for the past few weeks, Daniel Arsham has been teasing us with a series of messages and scrips sneak peeks to remain patient.

Co-directed by Ben Nicholas, Arsham remoulds time, merging moments of his young self, present self, and his future self.
This time we can see scenes around the young Arsham, who is staying with his parents in an American motel.
Typically, the film leaves many questions unanswered which is a signature of Arsham`s creations and distorts one’s understanding of linear time, creating a rather spooky atmosphere of mystique that encapsulates the spirit of Arsham’s artistic work.
The film also unveils the latest Adidas Originals by Daniel Arsham shoe – and is officially being released December 9.

Stay tuned…