Pride month will be different this June, as it’s the 50th anniversary of the Stonewall Riots in 1969, which spurred the gay rights movement.
Now, Absolut Vodka is looking to “support a more sustainable, and accepting, society for all,” and by partnering with global non-profit organization GLAAD and Pride festivals across the country, they’ve commissioned David LaChapelle for their latest Pride rainbow vodka bottle.
The campaign, starring Amanda Lepore, remembers the spirit of the marches and protests of the late 1960’s while honoring the LGBTQ community.
“The image created for the Absolut campaign is an inclusive tribute to diversity and celebration,” said LaChapelle. “A picture is worth a thousand words.”
Text by Nadja Sayej
Images via ABSOLUT.