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Dedicated to Bauhaus, Neubau Drops a Special Edition
A smart reinterpretation of “form follows function"
Entertainment 12 Apr 2019

Screen Shot 2019-04-09 at 22.28.39
neubau eyewear is an independent lifestyle eyewear brand – based in beautiful Austria –  offering a wide selection of pretty amazing (and sustainable) optical frames and sunglasses. With no doubt, were re talking about one of the hippest eyewear brands around the block.
The brand`s name neubau pays trib­ute to inter­na­tion­al cre­ative hubs, including Vienna’s Neubau dis­trict, locat­ed in the pul­sat­ing heart of the Aus­tri­an cap­i­tal. A place where artists, cre­ative souls and up-and-com­ing tal­ents con­nect, this hood is com­pa­ra­ble to oth­er creative neighbourhoods spread across the globe: from Shored­itch to Williams­burg, from Le Marais to Isola. And no one wonders that neubau`s creations steeply reach a rising popularity among those urban creatives.<
Commemorating 100 years since the Bauhaus art movement, neubau eyewear’s special edition “Walter & Wassily” pays homage to the German art school’s director, Walter Gropius and the trailblazing painter of the era, Wassily Kandinsky.
The signature metal tubes of the Bauhaus epoch were translated into an adaptable titanium frame, the unmistakable circle became a central design element being turned in a futuristic 3D print, and essential shades such as brass, black and silver provide an interesting contrast to this high-end frames.
For the official ​Wal­ter & Wass­i­ly” cam­paign shoot, neubau rein­ter­pret­ed the leg­endary Bauhaus cre­do “form follows function” and, adopt­ed the mot­to into ​human fol­lows form”, showing how design and peo­ple can be staged as an inno­v­a­tive duo.
We couldn’t help but fall in love with this stylish tribute to Bauhaus.
The frames are limited and all details can be found here

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