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Dedicated to Bauhaus, Neubau Drops a Special Edition
A smart reinterpretation of “form follows function"
Entertainment 12 Apr 2019

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neubau eyewear is an independent lifestyle eyewear brand – based in beautiful Austria –  offering a wide selection of pretty amazing (and sustainable) optical frames and sunglasses. With no doubt, were re talking about one of the hippest eyewear brands around the block.
The brand`s name neubau pays trib­ute to inter­na­tion­al cre­ative hubs, including Vienna’s Neubau dis­trict, locat­ed in the pul­sat­ing heart of the Aus­tri­an cap­i­tal. A place where artists, cre­ative souls and up-and-com­ing tal­ents con­nect, this hood is com­pa­ra­ble to oth­er creative neighbourhoods spread across the globe: from Shored­itch to Williams­burg, from Le Marais to Isola. And no one wonders that neubau`s creations steeply reach a rising popularity among those urban creatives.<
Commemorating 100 years since the Bauhaus art movement, neubau eyewear’s special edition “Walter & Wassily” pays homage to the German art school’s director, Walter Gropius and the trailblazing painter of the era, Wassily Kandinsky.
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The signature metal tubes of the Bauhaus epoch were translated into an adaptable titanium frame, the unmistakable circle became a central design element being turned in a futuristic 3D print, and essential shades such as brass, black and silver provide an interesting contrast to this high-end frames.
For the official ​Wal­ter & Wass­i­ly” cam­paign shoot, neubau rein­ter­pret­ed the leg­endary Bauhaus cre­do “form follows function” and, adopt­ed the mot­to into ​human fol­lows form”, showing how design and peo­ple can be staged as an inno­v­a­tive duo.
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We couldn’t help but fall in love with this stylish tribute to Bauhaus.
The frames are limited and all details can be found here
neubau-eyewear.com/walterwassily
@neubaueyewear

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