She is a pioneer of fashion film and one of the first fashion bloggers. The famed lady-in-black Diane Pernet, who is based in Paris, is known for her long-running blog A Shaded View on Fashion. She is also the founder of a fashion film festival, which is celebrating its 10 year anniversary in September at the Palais Bulles in Cannes.
Pernet, who has multiple fragrance lines and has a sharp eye for discovering new fashion talents. The film festival has had Rick Owens, ORLAN and Jean Paul Gaultier for its past presidents, and here, the goal is to see how fashion and film intersect.
“It was born from the artist’s need to set fashion in motion,” writes Pernet on the website. “Through the magic of cinema, dynamic entrepreneurs are harnessing the viral power of film to communicate brands and sell products.”
Text by Nadja Sayej
Photos via ashadedviewonfashion.com, palaisbulles.com