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Dior Channels Caravaggio Vibes for latest SS2021 Campaign
Bulgarian photographer Elina Kechicheva was tapped to generate Hippie-meets-Old Masters feeling
Art Girls Jungle 13 Jan 2021
Work by Elina Kechicheva for Dior SS2021,Courtesy of Dior

Dior’s recent collections stood out by collaborating with strong and artsy females, and the French fashion house’s latest campaign is no exception. For its new Spring/Summer 2021 campaign, the brand has teamed up with Bulgarian photographer Elina Kechicheva to take us all back in a world once upon a time inspired by the Old Masters.

In the images, women pose in lush interiors reminding us of splendid Renaissance and Baroque-era paintings; but almost like in a “find the mistake” game, one will spot a Dior tote bag tucked into that dinner scene.

SS2021, Courtesy of Dior

Kechicheva’s masterful use of light effects and texture, makes them look like old master scenarios come to life. In fact, the entire spring campaign is inspired by art. Dior’s creative director Maria Grazia Chiuri has long been vocal about incorporating elements of art, feminism, and female power into her pieces and collections, let’s just think of her latest collaboration with Judy Chicago. “Celebrating excellence in savoir-faire and creation in all its forms — from Virginia Woolf’s feminist essays to militant collages by Lucia Marcucci that enhanced the staging of the show — the collection is captured in a campaign brimming with the unique power of painting,” Dior shared in a statement to WWD.

Ready for a trip to the virtual museum?

Image via WWD, Courtesy of Dior

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