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Dior Debuts Designs for Korean Boy Band
French Couture with a K-Pop Twist
News 24 May 2019

The biggest boy band in the world has just teamed up with probably the biggest fashion label on the planet to create a music and fashion collaboration made in heaven. South Korean group BTS – aka Beyond the Scene – have just embarked on their world tour dressed head-to-toe in Dior.
20190517_Dior_BTS1_theartgorgeous
Kicking off in Los Angeles on May 4th, the Love Yourself: Speak Yourself tour saw the band of seven wear looks especially designed for them by Kim Jones, the creative director of Dior Menswear. The outfits have a utilitarian sportswear design, complete with stomper boots and even the famous Dior saddle bag.
20190517_Dior_BTS2_theartgorgeous
This is the first time that Dior has designed clothes for bands, so it makes sense that they started with the biggest group on earth. BTS has 17.7 million followers on Instagram and, since they will be performing around the world, thousands of viewers will see them sing and dance in their new Dior costumes – it was a no-brainer.
 
Words by Lizzy Vartanian
Images via @mrkimjones, @Dior

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