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Why Everyone Is Talking About Sue Tsai
#YOUDESERVEABEAUTIFULLIFE
Entertainment 17 Feb 2019

For its latest collaboration, sportswear giant PUMA has tapped New York-based artist Sue Tsai to incorporate her signature silhouettes into a powerful spin off. Featuring the brand’s classics, the capsule showcases a crossover of art, fashion and pop culture.
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Sue made herself a name by collaborating with numerous celebrities, including superstar Rihanna for an album cover or Gigi Hadid for a customised pair of Reeboks.
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The debut SUE TSAI x PUMA collection features a range of bold floral prints, cartoonish lotus flowers and camouflage patterns. “Sue uses her signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity,” states PUMA, adding that “vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate and powerful.”
The complete range will be available online at PUMA.com as well as in select stores worldwide, starting March 14.

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