Did you kind of like the Museum of Ice Cream but wish something like that would exist with high-level art installations? We got you covered, girl! Just having opened on June 1st in L.A., minutes away from LACMA, FLUTTER is an innovative, immersive art experience, designed for anyone in search of being in an environment that evokes pure happiness and joy. Conceptualised as a ticketed exhibition offering exciting installations, it will run for a limited period of six-months before the next phase of artists are introduced. This format provides artists with a new forum for exploration and experimentation, while still remaining true to the integrity of their practice. Different from other, purely instagrammable exhibition concepts, FLUTTER’s mission is to bring contemporary fine art into everyday life in a way that is interactive, to encourage community and creativity.
The inaugural installation includes the work of fifteen coveted contemporary artists who have global exhibition experience at institutions such as The Guggenheim (New York, Berlin, Bilbao, and Venice), MoMA, the Whitney Museum of American Art and Russia’s National Center for Contemporary Art amongst others. It includes artists such as Katie Stout, Jacolby Satterwhite, Job Piston in collaboration with the award winning architecture studio Charlap Hyman and Herrero along with NAR, the NYC-based trans producer, musician and DJ widely known for his work with Rihanna’s Fenty collection.
Founder Chris Dowson comments: “FLUTTER’s purpose is to bring fine art to everyone. We invite you to participate, experience, interact and share, in a fun, welcoming environment. We want to promote and encourage enjoyment and connection to others through community and will be announcing several education programmes throughout the year.” Furthermore, FLUTTER is thrilled to announce their partnership with Born This Way Foundation, founded by Lady Gaga and her mother Cynthia Germanotta. who states: “Born This Way Foundation is so excited to be a part of this wonderful celebration of art, community, and wellness. Our mission is to build the kinder, braver world that young people deserve and that we all want. FLUTTER will be a space where that dream can be brought to life and where people can come together to experience the joy of creativity and expression and the power of community and connection.” Each artist has taken over a space within FLUTTER’s 1920s art deco space with one mantra in mind – the play-date. “We chose the theme of play date for the inaugural exhibition because it was important to offer an experience that incites wonder and unadulterated feelings of excitement; everything in the world can be so heavy and serious that our focus was reprieve, fun, and playfulness,” explains Chief Curator, Karen Robinovitz, who is on the Board of the Brooklyn & Bronx Museum and has an extensive background in marketing, fashion, social media and contemporary art.
“I was drawn to this project because I needed a context to play with lighter themes and give myself balance from the aggressive darker narratives in my current work. The ability to be present and mindful is a play date for me.” comments Jacolby Satterwhite on why he decided to collaborate for this inaugural edition.
Address: FLUTTER, 217 South La Brea, Los Angeles, 90036, California