For his latest Gucci campaign, creative director Alessandro Michele transported his models to the historic ruins of the temples of the Selinunte Archaeological Park in Sicily. Paying homage to the spirit of 7th century BC, what Michele calls a “modern-day version of a symposium” includes a group of friends and lovers who meet to dance, read poems, listen music, play sport, and even to discuss philosophical and political issues.
View this post on InstagramFor the #GucciPreFall19 campaign, @alessandro_michele imagines a mythical place suspended in time, where diversities coexist harmoniously. Discover more through link in bio. #AlessandroMichele
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Photographed by Glen Luchford, the characters in the Ancient Greek site are drawn from the counter-cultural groups seen on California’s Venice Beach. The hard-core punks, rollerbladers, bodybuilders and surfers at the Gucci symposium are seen passionately making out and playing basketball in front of the ruins, all while wearing the brand’s latest collection, bringing contemporary youth culture into the ruins of a classical civilisation.
View this post on InstagramBodybuilders, like those on Venice Beach in California are part of a fantastical composition by @alessandro_michele that echoes art featuring ancient Greek and Etruscan gatherings—creating a contemporary fresco of freedom and self-expression for the #GucciPreFall19 campaign. Discover more through link in bio. #AlessandroMichele
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