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GUCCI Teams Up With Artists for DIY Campaign
Championing the idea of self-expression...
Art Stuff 29 Aug 2018

gucci-diy-friends-of-the-house-jayde-fish

Since creative wunderkind Alessandro Michele’s joined the brand, Gucci has started an exciting journey of collaborating with cool artists, from girl gaze muse, Petra Collins, to Unskilled Worker. For the most recent campaign promoting its DIY line, the brand activated 12 artists to create signature imagery featuring the customizable items such as Ophidia tote and sneakers.

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Many of the artists involved in the project have worked with the brand before. Coco Capitán is joined by Angelica Hicks, Ignasi Monreal, Soko, Unskilled Worker, Jayde Fish, Phannapast, Adrian Kozakiewicz, William Ndatila, Trevor Andrew, Alex Merry and Amanda Charchian in contributing art for the campaign.

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According to a release from the brand: “The project embodies the philosophy of Gucci DIY: championing the idea of self-expression.”

A sneak peek into the new visuals can be found below, but make sure to return for more to come to Gucci’s Instagram.

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Images via Gucci

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