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Gucci's All Black Good Vibe's Campaign
For the label's pre-fall campaign “Soul Scene", Gucci just released a powerfully beautiful ad camp...
Art Stuff 18 Apr 2017

For the label’s pre-fall campaign “Soul Scene”, Gucci just released a powerfully beautiful ad campaign featuring only black models.


The underground Northern Soul movement of the 1960s in England and the images of malian artist Malick Sidibe, inspired the brand for the storyline featuring models such as Nicole Atieno, Elibeidy or Keiron Berton Caynes accompanied by two dozen dancers.

The campaign was photographed by Glen Luchford and styled by – of course – Gucci’s creative super brain Alessandro Michele – staged in dancehalls of the Mildmay Club in London and is full of positive vibes, fun and self-expression.


 
Photos via: Instagram
Instagram: @gucci

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