Gucci's All Black Good Vibe's Campaign

For the label’s pre-fall campaign “Soul Scene”, Gucci just released a powerfully beautiful ad campaign featuring only black models.

Presenting the #GucciPreFall17 campaign: referencing the spirit of England’s underground Northern Soul movement of the 60s. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

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The underground Northern Soul movement of the 1960s in England and the images of malian artist Malick Sidibe, inspired the brand for the storyline featuring models such as Nicole Atieno, Elibeidy or Keiron Berton Caynes accompanied by two dozen dancers.

Mid heel moccasins with GG mirrored hardware and a pleated skirt and jacket feature in the new #GucciPreFall17 campaign shot by @_glen_luchford. Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds
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The campaign was photographed by Glen Luchford and styled by – of course – Gucci’s creative super brain Alessandro Michele – staged in dancehalls of the Mildmay Club in London and is full of positive vibes, fun and self-expression.

Inspired by the portraiture of Malian artist Malick Sidibé, who in the 60s and 70s photographed local nightlife and youth culture, presenting the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

A post shared by Gucci (@gucci) on Apr 14, 2017 at 3:43am PDT

 
Photos via: Instagram
Instagram: @gucci