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Art x Lux Roundtable Returns to Hong Kong
From Louvre tapping the best fragrance makers to body positivity made in Hong Kong
Art x Style 28 Jul 2019

 
 The latest edition of TheArtGorgeous’ ART x LUX Roundtable took place on 10 July 2019 in Hong Kong.
TheArtGorgeous invited representatives from the arts, fashion and luxury industries to discuss the business of creative collaborations. With a focus on the APAC region, a number of cases and best-practices of innovative corporate arts engagement were shared within an intimate audience.Among the 30+ attendees, guests of note included representatives from Sotheby’s, YOOX-Net-a-Porter, K11 Group, Artsy, Le Labo, Stuart Weitzman and Phillips Auction – as well as individual key figures from the local art & fashion scene.
ART x LUX was co-hosted by Duddell`s, an exclusive art world members club in the heart of Hong Kong. In the welcome, founder of Duddell’s, director of Classified Group and notable art collector Alan Lo, emphasized on the importance of thoughtful art x brand collaborations. His reminder was to consider art engagement throughout the year, sand not only limiting to Art Basel Hong Kong week once a year in Spring. Lo also introduced also the concept of Duddell’s and its brand partnerships, including long-term collaborator, the champagne brand Ruinart.
 

Cordi Alan
BABYZEN
Vivian Chau, Head of Marketing & Comms APAC
“When a brand`s art engagement activates local communities”

Vivian Chau introduced the creative foundation of the premium Paris-bred stroller brand BABYZEN. Key of the brand’s communication is the involvement of creative talents on multiple channels. In March 2019, for the first time, BABYZEN engaged with an art fair and selected Hong Kong’s Art Central to host a stroller-friendly guided tour specially conceived for families. The event targeted to welcome young, art-loving parents to enjoy the fair alongside their toddlers. BABYZEN provided strollies throughout the tour so guests could fully experience the brand. The fair Art Central itself was very supportive of the concept as they are always eager to address new audiences with special formats.
 

N2
www.babyzen.com
Buly 1803
Vivian Wong, Head of Communication
“How to smell the Louvre – One of the world`s major museums taps fragrance designers to create unique perfume based on master works”


Literally just returning from the official launch event in Paris the day before, Head of Communication Vivian Wong, provided the first official sneak peek of perfume brand Buly 1803 new collaboration with the Louvre Museum. For the first time in history, the Louvre has teamed up with a fragrance house and commissioned eight of the world`s leading parfumeurs  to create unique scents based on their favourite artwork in the Louvre`s collection. The retail strategy is to first sell the fragrances exclusively via an state-of-the-arts pop-up store at the museum itself, before bringing them to selected brand stores from Fall 2019.

Buli

www.buly1803.com
Claudia Chanhoi, Artist x illustrator
“From Lush to Body Positivity – a dive through brain x eyes recent commercial partnerships”
 

Hong Kong based artist and illustrator Claudia Chanhoi (aka @brainxeyes) is on a mission: Her works symbolize body positivity and a positive attitude towards sexuality – all observed from a female-centered perspective. Not surprisingly, she has caught the attention of a number of brands leading to collaborations among other with Lush, Canvas or NBC News. While also mentioning the challenges of commercial partnerships and the need for both sides to respect each others works, Chanhoi’s highlighting that brand partnerships gave her the chance to make her creations accessible for global audiences.
 

N4

Alice + Olivia
Deepak Sharma, APAC Director 
“The Role of a Creative Director for Sustainable Corporate Art Engagement”

Working alongside Alice + Olivia’s founder and art aficionado, Stacey Bendet, Deepak Sharma discussed the role of a brand’s creative director him/herself in creatingmeaningful art engagement. Previously having worked with Jonathan Anderson on the Asian expansion of Spanish luxury leatherwear house LOEWE, Sharma is currently in charge for the roll-out the Asia strategy for Bendet`s creative empire. From viral Starbucks collaborations to Basquiat and Warhol capsules, the brand has a vast experience in creative collaborations.
 
N3
https://www.aliceandolivia.com/
Images via Kes Moments for TheArtGorgeous
 

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