Having trouble finding your niche, friends? We want to help you to find that special market segment if you have lots to say and write about as it is much better to focus and find that sweet little spot. The wonderful Jessica Sophia Bruno is an absolute IG queen and shares some tips below on identifying the perfect nice for you.
👇🏼 How to niche down to scale up 👆🏼
1) Write down all your interests
Write down everything you’re into you.
— These are mine: Mcdonalds Chips dipped in Vegan Mcflurry (soon come) Social Media Marketing, ramen, beach holidays (NOT city breaks or cold holidays, like wtf is the point) knitting and binging The Gilmore Girls, playing The Sims 4, creating sustainable content schedules for service-based small biz owners and sharing free DIY tips.
2) From that list, cross out what you don’t share on IG
What parts of you are completely absent on your feed?
— Not on my feed: Mcdonalds, veganism, holidays, downtime, Netflix binges, my life ‘offline’
– What IS on my feed: Social Media Marketing, creating sustainable content schedules for service-based small biz owners and sharing free DIY tips.
3) What are people DMing You About? What do your network ask your advice on?
For me, I experience people messaging me about my personal life story updates (recently shared that I’m 2 years sober) and for general social media.
I often get asked about where I find sounds for reels and people ask me many questions about Instagram itself – the algorithm, hashtags, working with brands, rates, post ideas, etc…
4) Go back to your list, cross off what people don’t really ask about.
At this point, your list should look a lot shorter and more concise (Maybe you’ve even added an interest because people ask you about it often.) After crossing more things off of my list, this is what I’m left with:
— My list: Instagram/entrepreneurship, Personal Updates, Small Biz Tips, Boundaries & Mindset, Social Media Content Marketing
5) Use this list to curate your Instagram content.
Where all these topics are great, we want you to choose one. One umbrella topic.
For me that’s: Social Media Content Marketing *with a lean towards Instagram*
6) What Categories Are Left?
What categories are left for you? Whatever they are, embrace them as they can be transformed into your ‘Content PIllars’ *see my recent IG post for how to use these*
Love, Jess xx
Want some support?
Jessica Bruno is a social media strategist for small and creative businesses. She is here to make your socials work. Partner with her and she’ll support you to stay consistent, on-brand, guide organic leads and conversations via social and create a sustainable schedule that includes 100% authentic and engaging content.