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How to teach your boss about social media
One thing is clear—social media is redefining how the art world does business.
Career 29 Sep 2020

One thing is clear—social media is redefining how the art world does business. Now more than ever before has an artist or a brand had the power to get into a conversation directly with their audience. Curbing traditional means of communication, social media allows you speak with your followers about who you are and what you are making, in a visually beautiful, fun and easy to follow way!

As a marketer in the art world you probably know why your business needs to be on social media. You know its value and how it can take your brand to levels of stardom!  You’ve seen the statistics – the facts, so, you are probably eager to develop a paid social media marketing strategy to share with your boss.

But what if your boss does not understand the true value of social media?

Hey it’s just memes, gifs and #s right ? …

But don’t be too quick to judge your employers prehistoric theories, social media marketing is after all an incredibly new and ever-changing field. Plus, most people use social media for fun, so social media’s place in business can seem suspicious for a lot of un-knowing employers. The benefits of social media aren’t always immediately apparent, and the return on investment can be challenging to calculate, so convincing some employers of the true value of social media can be difficult to do.

Here are simple ways you can explain the benefits to your employers.

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Follow these Guidelines

Before you get started on your pitch, read these guidelines and work around them with your tone and message.

  1. Be patient with those who might not know as much about social media as you do
  2. Remember your audience and customize your message accordingly
  3. Use stories to engage the other person and help them relate to you

Now you have your basic guidelines, branch out your brainstorm and use the below with your own examples as a guide to paid social media advertising for your business:

  • Amplify your reach
  • Fit any budget
  • Enhance your targeting
  • Boost brand awareness
  • Maximize your content marketing
  • Gain access to mobile users
  • Gather market insights

Remember to match your pitch to your personal business goals

First, understand what your company is trying to achieve, then develop the social media strategy for your organization. Know what your boss wants to accomplish, then show how social media can help with your simple, easy to follow pitch using the above guidelines.

Explain how social media can benefits the entire business

Your boss will be more interested to the idea of investing in social media if they understand how the entire business will benefit. Not only will it improve your marketing efforts, but it will improve your customer relations, in turn making your company more popular, so more money! How can they argue with that!?

Start small

Start by asking for a small investment to get started on your paid social media strategy, so the project doesn’t seem like such a large financial undertaking. Then, after a while, you’ll have the analytics to prove your efforts are working, so you can ask for a larger investment later.

Anticipate the nos

Anticipate all your bosses objections to social media and be prepared to show proof of the opposite. Share statistics of your social media’s importance in business and share success stories from your organic efforts so far. Show how your competitors are winning market share on social media. Having real numbers that will boost your argument.

Good Luck!

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