Swiss watch brand Hublot announced its new collaboration with famed street artist Shepard Fairey, most well-known for his “Obey” and “Hope” prints for President Obama. Together, the two are launching the limited-edition Big Bang Meca-10. With this release, Fairey joins the likes of Chen Man, Depeche Mode and Sang Bleu as collaborators and brand ambassadors.
While the majority of the artist’s work is rather political, Fairey’s design for Hublot focuses rather on the artist’s aesthetic. Fairy said on the design process that he “wanted it to be subtle, if you look closely and know my work, it will be recognizable.” Embedded into the watch model is the artist’s signature “STAR GEAR”.
Shepard Fairey’s art is prominently found throughout various districts of Los Angeles and all over the world. His most recognizable work is his OBEY art project challenging viewers to question authority found on the streets or on a t-shirt, as well as the Barack Obama “Hope” poster which became an iconic representation of the 2008 U.S. presidential campaign. More recent political / humanitarian work of note was “Liberté, Egalité, Fraternité” (Liberty, Equality, Fraternity) created in the wake of the Paris terrorist attack of 2016 following the artist’s massive 2015 “Earth Crisis” installation at the Eiffel Tower supporting environmental responsibility. Fairey was the first-ever artist to have art installed on the Eiffel Tower. The Hulu documentary OBEY GIANT, was released in late 2017 and includes a view of the artist’s “life, art and dissent.”
Each timepiece will come with a signed letterpress print of the “STAR GEAR” collage framed in concrete.
Images via Hublot