fbpx
tag
Site Logo
Don't miss to receive the art world's most entertaining newsletter - every Thursday.
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.
IG star Hey Reilly collaborates on a cheeky new campaign
Peaches, peppers and curvaceous tree trunks star prominently.
Art x Style 02 May 2019

The Instagram artist Hey Reilly has partnered with Spanish brand Bimba Y Lola on the Spanish fashion brand’s latest campaign, for its Olympia bumbag and backpack collection.
1266092
Hey Reilly has interpreted the new Olympia bags from the Bimba Y Lola spring summer 2019 collection with a production of ironic and humorous images.  Peaches, peppers and curvaceous tree trunks star prominently. Also to make a guest appearance are female protagonists of some of the most famous works of art history, including Mona Lisa.  The images are complemented by graphics that break up, distort and reinvent the brand logo.
1266090
“The brand liked a strand of my work on Instagram, where I play off images of classic beauty in sculpture and art,” the artist commented to Dazes and Confused Magazine. “The wordplay on the BIMBA Y LOLA/BUMBA Y BAGA came through jokes with my team, which I was really pleased they decided to include, as it gives the images an instant cheeky (pun intended) hit, while supporting and extending the brand recognition in a playful memorable way.”
1266088
Reilly went on to comment “I most enjoy making work that combines a jolt of recognition, a hit of joy, and a lightness of spirit,” he says. “Humour is an undervalued theme in all the arts. But, I just try to bring my creative experience to any project, and I suppose I’m a happy-go-lucky kinda person!”


This is not the first time the artist has worked with a fashion brand. Since starting his account in 2017, the artist has collaborated with the likes of Fendi and Marc Jacobs.
You can view the full collection and campaign collaboration here. Bags are available to pre-order on the Bimba Y Lola website now. Prices are in the 200 euro range.
You can view more of Hey Reilly’s work here.
 
Text by Peigi Mackillop
All images via Bimba Y Lola.

You May Also Like

The News You Missed While Trying To Work Out Where You Can Go On Holiday
The News You Missed While Trying To Work Out Where You Can Go On Holiday
IRL Networking - have we forgotten how?
IRL Networking - have we forgotten how?
What should my website include? Tips for artists and creatives
What should my website include? Tips for artists and creatives
A handy checklist for the collectors of tomorrow
A handy checklist for the collectors of tomorrow
#Goodnews - Tetris Might Get Us Through Our Next Art World Low
#Goodnews - Tetris Might Get Us Through Our Next Art World Low
6 Female Founders Of Art World Businesses Share Real Talk
6 Female Founders Of Art World Businesses Share Real Talk
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.

LATEST JOBS

Marketing Specialist
Royal Ontario Museum - Toronto, Canada
Artist Residency Coordinator
Cape Breton Centre for Craft & Design - Sydney, Canada
Digital Manager
Institute of Contemporary Art (ICA) - London, UK
Project Manager
Creative Lives in Progress - London, UK
ALL 258 JOBS