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Italian Auction House Cambi Kicks Off NFT Auction with SuperRare
Cambi Auctions is coming together with SuperRare to present the first-ever curated digital NFT sale ...
Around the Globe 28 Jun 2021
Cambi Auctions is coming together with SuperRare to present the first-ever curated digital NFT sale in Italy. The Dystopian Visions sale is curated by Serena Tabacchi with Cambi’s Digital Art Expert Bruno Pitzalis and features the work of 18 Italian digital artists. Dystopian Visions is inspired by the growing “made in Italy” movement and grapples with themes linked to utopian and dystopian futures. The exhibition aims to reveal a cohesive statement on the present times of social distancing and ethereal communications and the works will be displayed both at Cambi Casa d’Aste and the SuperRare site, with the sale running between June 25 and July 4.
We spoke with the two brains behind the inaugural sale, Serena Tabacchi and Bruno Pitzalis on NFTs from Bella Italia, the local crypto scene and about initiating a major step for the auction house Cambi:

1. How did you guys come up with the idea for the inaugural NFT auction with Italian auction house Cambi?

Bruno: I have already been interested in the crypto art for a long time, and back a few months ago when the NFTs market was first booming and I thought it could have been interesting to merge the traditional world of art collectors with the new market offerings of NFT world. 
Serena: I was contacted by Bruno Pitzalis back in March 2021 for creating this sale, the idea was to include trailblazers from the scene, and to exhibit the new talents on the national market for the first time in Italy. My work with MoCDA always revolved around the digital artists in the space, so I happily jumped on the opportunity to develop the project in my home country. 

2. Was it difficult to convince a traditional auction house to follow such unconventional step?

Bruno: We had the full support from the auction house, the Department of design (Piermaria Scagliola and Walter Mondavilli) were the ones who welcomed us and helped us set foot in the institutional context of Cambi. We believe there is a new opening of the market, and we wanted and tap into that segment in Italy, with a long-term vision of working on future sales and exhibitions in the digital art realm.  So, having seen successful sales by the major auction houses abroad, we projected it on the Italian context and put the project together. 

3. How would you regard the crypto hype as for Italy and are a lot of art people already into crypto art there?

Bruno: The Crypto hype in Italy is definitely less pronounced compared to the big markets like London and New York, where auction houses have been exploring the space for a good while now. There are multiple innovative projects connected to Blockchain technology and the NFT realm going on in Italy, however there hasn’t yet been an auction house that attempted at organizing an NFT sale – so we decided to take a chance and be the first ones. 

4. How did you select the lots for the upcoming auction and can you share the 3 highlights with us?

Serena: We contacted some of the most influential artists in Italian crypto art scene and we spent hours on end researching about artists that had an interesting approach and a unique creative vision. We looked through Instagram feeds, creative art studios, galleries, online marketplaces and crypto communities; we connected with artists from all over Italy until we found the selection of 18 who make use of the technology in an exceptionally skilful manner, as well as express the aesthetic and the conceptual value of the exhibition in the best way possible. 

The three highlights are:

Artist: Giusy Amoroso

Artwork Title: Exoskeleton – The origin

Year: 2021

Minting: 2021

1/1 Edition on SuperRare

Software: Houdini Fx, ZBrush, Cinema 4D, Redshift Render Engine

Format: PNG – 3240x4050px

Artist: Giuseppe Lo Schiavo

Artwork Title: Robotica

Year: 2021

Minting: 2021

1/1 Edition on SuperRare

Software: 3D Studio Max, Rayfire, Adobe Premiere

Format: MP4 – 3840x2160px – 58s – Audio

Artist: Annibale Siconolfi

Artwork Title: Hollow

Year: 2020

Minting: 2021

1/1 Edition on SuperRare

Software: Cinema 4D, Otoy Octane

Format: PNG – 4000x3200px 

5. Do you own any NFTs yourself and what was the first NFT you acquired?

Serena: Yes, I do have multiple NFTs in my possession, these are all of the artworks I have received were donations from artists who I worked with at MoCDA. The first ever work I received was by Fabiano Spezziari (who is also also part of the “Dystopian visions” show), while the other ones that I own are by Daniel Ambrosi, Nacho Frades, Matt Kane, 105 Collective and many others.

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