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Jeff Koons Lays off Assistants Ahead of Studio Move
Who needs assistants when you have robots?
News 25 Jan 2019

Recent news broke that art world kingpin Jeff Koons has laid off staff assistants before moving his art studio from Chelsea to the Hudson Yards area of New York City.
In this photo taken on March 27, 2018, US artist Jeff Koons poses with his piece 'Gazing Ball (Bottlerack)', 2016, during an interview with AFP in Hong Kong. Koons' brash voluptuous works of pop art come with stellar price tags but the appetite for big-name contemporary pieces is growing in Asia. / AFP PHOTO / Anthony WALLACE / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION (Photo credit should read ANTHONY WALLACE/AFP/Getty Images)
ArtNews reports this is the fourth round of layoffs since 2015, apparently from a decrease in sales. He famously sold his Balloon Dog for $58m in 2013.
“I’m flattered that my works are perceived by society as having some relevant value. But the beauty to have impact with real individuals, that they can come across their own potential, that’s what really brings me joy,” the artist said in a recent <spaninterview.
If you are keen for a Koons selfie, wait outside his new studio outside of 475 Tenth Avenue.

Text by Nadja Sayej
Image via artnet News

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