Koons aims to erase the elitism of the art world with his newest fashion collaboration
The first news of this collaboration were kind of shocking – but yes, we are used to s from both sides; let’s just think of the recent LV X Supreme gig and Koons anyway is the master of kitsch.
For its latest collaboration, Louis Vuitton has teamed up with American artist Jeff Koons (the collab initially was arranged by Delphine Arnault, the daughter of the LVMH chief Bernard Arnault). Entitled “Masters”, the accessories collection is in line with his last year’s series “Gazing Ball” in which he reinterprets masterpieces with an added shiny blue ball.
The collection features bags and accessories printed with old Masters paintings, including Da Vinci’s “Mona Lisa.” While the original artworks (images were provided by major museums such as the Louvre where the collection is being officially launched tonight) cover the bags, the artist’s names are displayed in bold metallic letters like a brand name across the bag.
Each bag also includes Koons own initials within the iconic LV monogram and has a classic Koons bunny-shaped bag charm added. The “Masters” collection will be available from April 28 in selected stores and a dedicated pop-up store in NYC.
“I hope people understand my ideas,” Mr. Koons said. “I hope they embrace them as a continuation of my effort to erase the hierarchy attached to fine art and old masters.”
Images via dezeen, Hypebeast, Louis Vuitton
