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Assistant Director, Digital Content
Assistant Director, Digital Content
The Whitney Museum of American Art
Post Date: 14 May 2022


The Position

The Assistant Director, Digital Content serves as the advocate and ambassador for the Whitney’s digital content strategy, working with the CCCO to develop, socialize, and execute it. The position’s primary objective is to use digital content to grow the Whitney’s online audience and to increase engagement—both online and on-site—with the Museum’s programming, mission, and brand. The Assistant Director develops digital content briefs, timelines, and budgets, and oversees content production across web, social, and video, managing both internal and external teams.

Your Safety

At the Whitney, the safety and security of our staff and visitors are our top priority. Our operational plans are in line with CDC and state guidance on reducing transmission of Covid-19 and are reviewed on an ongoing basis with an outside medical expert. Public-facing staff are issued PPE daily. 

Key responsibilities include, but are not limited to: 

  • Support the CCCO in developing, socializing, and implementing an overarching digital content strategy for the Whitney, effectively communicating with colleagues to educate and gain support 
  • Lead and manage the digital content team, establishing priorities, providing strategic guidance, and setting objectives, timelines, and budgets
  • Oversee the development and production of digital content for web, video, and social media
  • Build relationships across the Museum to facilitate cross-departmental collaboration and partnership
  • Establish and implement the Whitney’s digital style guide and best practices for the production, publication, and distribution of digital content, ensuring usability and accessibility
  • Identify and track Key Performance Indicators (KPIs) to determine effectiveness of content and projects
  • Manage the Digital Content department budge 

Job Requirements:Bachelor’s degree required, Master’s preferred. 7+ years professional experience in digital content management or productionideally for museums or cultural institutions.

Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin,


New York, USA

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