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Assistant Director, Marketing and Media Strategy
Assistant Director, Marketing and Media Strategy
Whitney Museum of American Art
Post Date: 08 Nov 2021


Reporting to the Chief Marketing Officer (CMO), the Assistant Director, Marketing and Media Strategy is responsible for developing and executing omnichannel marketing strategies that increase Museum visitation, ticket sales, memberships and other earned revenue streams. The Assistant Director is also responsible for designing and implementing media plans that effectively reach target audiences and strengthen the Museum’s brand through digital and traditional channels. As a Department Head, the Assistant Director leads the Marketing team and is responsible for the success of the team and the management of the department budget. The Assistant Director supervises the Marketing Coordinator.

Responsibilities include but are not limited to:

  • Develop and execute marketing strategies and tactics, in the form of multi-year, annual and seasonal integrated 360-degree marketing plans, including creative strategy and messaging, media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum-wide that includes research and collaborating across Marketing and Communications
  • Organize complex cross-functional groups and meetings to ensure alignment, stacked hands, clear communication, seamless integration and timely execution of deliverables in support of Marketing objectives
  • Write integrated marketing briefs for internal and agency use;
  • Develop and maintain dynamic audiences’ framework; set audience-specific goals for each marketing effort and ensure marketing strategies and media plans best support intended outcomes;
  • Coordinate efforts across paid/owned/earned channels in development, maintenance and implementation of single integrated marketing calendar;
  • Ensure paid media plans most effectively allocate spend to drive ROI, leverage owned channels and amplify earned media in support of KPls;
  • Oversee institutional email marketing strategy that addresses business and communications objectives;
  • Develop paid search strategies (including Google AdWords), ensuring alignment with the Museum’s SEO efforts;
  • Continually leverage key insights from audience research to develop and refine integrated marketing strategies;
  • In collaboration with Marketing colleagues, oversee development, production and trafficking of all online, print and outdoor advertising creative with external agencies and in-house Graphic Design department;
  • Oversee the daily operations of the marketing team to ensure that the team is functioning at a high level while exceeding goals and objectives
  • Creates department budget, working with CMO, and provides quarterly or as needed reporting on tracking
  • Establish strong relationships with key and relevant stakeholders throughout the organization (Digital Content, Press, Graphic Design, Curatorial, Corporate, etc.) to inform on-going planning and alignment

Skills and Requirements:

  • 5-8 years of omnichannel marketing experience, including expertise across digital and social platforms.
  • 2-3 years of experience with marketing strategy and/or media planning in an internal role or at an agency is a plus. 1-2 years in house at a brand in a marketing lead or strategist function is a plus.
  • Strong supervisory skills and experience managing direct deports, as well as project teams.

Technology Requirements:

  • Proficiency in Microsoft Office suite;
  • Expertise in evolving Marketing best practices, with an emphasis on digital marketing and marketing analytics

This is a regular full-time exempt position.  The Whitney offers a full benefits package including medical, dental, and vision care.  Other benefits include a 403B with employer contribution, transportation benefits and free admission to most Museums nationally.

Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.

About the Whitney:

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.

EEO Statement:

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.

COVID guidelines:

The health and safety of our Museum community is the highest priority.  As such, the Whitney Museum is requiring all newly hired staff members to be fully vaccinated with an FDA authorized and/or approved COVID-19 vaccine as a condition of employment. Requests for reasonable accommodations for medical, religious, or other reasons will be considered in accordance with applicable law.


New York, USA

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