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BSB Marketing Manager
BSB Marketing Manager
Artsy
Post Date: 25 May 2024

JOB OVERVIEW

Artsy’s mission is to expand the art market to support more artists and art in the world. Artsy has created the world’s largest two-sided art marketplace, offering more than 1 million works by 100,000 artists from 4,000 leading galleries, fairs, auction houses, and institutions in more than 100 countries.

The B2B Marketing Manager will manage campaigns and infrastructure to drive new business for Artsy’s gallery partnerships team. Reporting to the B2B Marketing Lead, you’ll own the B2B new business funnel, collaborating closely with the sales team to ensure successful lead conversion.

Your role includes overseeing campaign execution and reporting, and optimizing marketing operations in collaboration with our sales and sales operations teams. You will also work closely with our Brand and Content teams coordinating the production of engaging content that resonates with our target audience.

This is a full time role with in office attendance required 3 days a week. The role is based in our New York office.

What You’ll Do:

  • Oversee and execute the B2B content calendar by pitching relevant content ideas, scheduling content distribution according to team MQL goals, key art world moments, and Artsy product launches. Coordinate with the brand team for creative assets needed for B2B content (email images, articles, toolkit PDFs, etc.).
  • Partner with the sales team to ensure that the inbound and outbound MQLs you deliver convert to activations, and train new sales hires on the latest content.
  • Build and maintain B2B lead generation marketing operations (e.g., lead scoring, MQL notification flows, nurture programs) and report monthly on campaigns using Salesforce, Looker, and Marketo, analyzing what drives leads and informing content strategy.
  • Manage lifecycle campaigns that support customer retention goals.
  • Build and deploy email marketing campaigns and manage the B2B WordPress website to generate MQLs and audience engagement.

Who You Are:
We welcome you to apply regardless of “checking all the boxes” below, and are excited to hear what you can bring to the team.

  • You are currently authorized to live and work in New York.
  • This role will be based in New York City and office attendance is expected 3 days per week.
  • A marketing generalist with 2-3 years of B2B marketing experience and a focus on lead generation and email marketing.
  • Robust copywriting for emails and landing pages.
  • Strong knowledge of the art world and luxury markets.
  • Excellent collaboration and stakeholder management skills.
  • Hands-on experience with Marketo, Salesforce, and Braze (or similar marketing automation/CRM systems).
  • Proven track record of managing successful lead-generation campaigns.
  • Familiarity with WordPress.
  • Proficiency with AI tools

What We Offer:

  • Opportunity to reimagine the art industry while working with a talented, diverse, international team.
  • Competitive salary and equity
  • Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles
  • We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)
  • Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more
  • Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture
  • Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global “All Hands” meetings, “Artsy Salon” (a yearly exhibition of our team’s creativity), attendance to art world events, and more

The salary range for this role is $70,000-$85,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.

All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our “What We Offer” above for more detail, or speak to our Recruiter to learn more!

Artsy Values
Artsy has five core values that will inform your experience at Artsy.

For the Love of Art: We have relentless curiosity, empathy, and passion for collectors, artists, and the art market. We are here to make the art world more fair and welcoming.

Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.

Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

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