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Creative Content Manager
Creative Content Manager
Cartier
Post Date: 15 Jun 2021

JOB OVERVIEW

MAIN PURPOSE

In collaboration with the Regional Head of brand content, the creative brand content manager oversees planning and development of communication assets for the entire MEIA region.

She/he is the guardian of the consistency of local content creations across the region and aligns with central.

She/he is working in close collaboration with all MEIA markets & central creative.

She/he is leading on the collaboration of local and international communication/creatives agencies as well as local artists.

KEY RESPONSIBILITIES

1. CONTENT PLANNING & MANAGEMENT

  • Define and implement, in coordination with the regional teams, markets and HQ, a global content and editorial strategy and calendar.
  • Define an editorial calendar that address global, regional, and local needs and priorities.
  • Challenge creative agencies to come up with innovative concepts that provokes engagement.

2. CONTENT CREATION / EDITING

  • Build and edit creative briefs.
  • Build and maintain collaborative relationships with international and local creative agencies.
  • Build and disseminate communication assets on various channels (digital channels, boutiques, Visual merchandising, ad hoc events…).
  • Supervise adaptation of all assets.
  • In coordination with ECOM and marketing teams, plan and develop site content.
  • Edit, proofread social media posts.
  • Ensure compliance with law (e.g. copyright and data protection).

3. CONTENT INTELLIGENCE & NETWORK OF CREATIVE/ART AGENCIES

  • Build a strong network of creative agencies for various purposes: photoshoots, advertising content, social media, external, internal content etc.
  • Build a network of local artists for long term or ad hoc collaboration.
  • Identify opportunities of collaboration with art & culture entities.
  • Stay up to date with trends and ideas that engage audiences.
  • Gets from HQ and other markets success stories and best practices to enrich local content expertise and activations.

JOB PROFILE

Education:

Bachelor’s degree in communications, journalism, or related field.

Required experience:

  • 4-5 years agency experience or in a similar role.
  • Narrative writing and Editorial skills. In both English and Arabic.
  • Excellent written and verbal communication/editing skills, in both English and Arabic.
  • Experience with social media management.
  • Creativity and ability to develop original content.
  • Fluent in Photoshop, InDesign, Acrobat and Illustrator

JOB DETAILS

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