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Creative Strategist
Creative Strategist
Influence Digital
Post Date: 17 Apr 2023

JOB OVERVIEW

Ready to join London’s most creative full service digital agency?

Be part of Influence Digital and help us make a difference! We set ourselves apart from other digital marketing agencies because we have compassion and empathy for each other and our clients. We also believe that in a world full of negatives we can use our digital marketing power for positive change.

Our work embraces everything from social strategy to creative campaigns, paid media, OOH, branding and production. We have an extremely talented and diverse team who are passionate about what they do. We work with the likes of Sony Music, Primavera Sound, BMG, eOne Film, Mercato Metropolitano, The Princes Trust, Counter Terrorism Policing, Science Museum Group, British Council and loads more… We don’t do boring!

The last 24 months have seen seismic changes to our sector, and we are expanding faster than at any time in our history. For this reason, we’re looking for a talented Creative Strategist, someone who can be trusted with producing creative strategies for current clients and new business to join our team.

Overview of the role

As our creative strategist you’ll come up with smart creative approaches to new business pitches and solving our client’s communication and campaign challenges. You will report to the Head of Strategy, and work alongside account, paid, strategy and creative departments to collaborate and work together to problem solve for our clients. You’ll be responsible for helping to conceive, deliver and present head-turning ideas that are grounded in market and audience insight. Experienced in digital marketing, you’ll be ready to make ambitious, useful, emotive and memorable creative work in a range of different sectors and media (through-the-line campaigns to TikTok and social content plans). This role is for someone with brilliant creative thinking ability, impressive communication skills, high creative and design standards, and a flair for inspiring everyone to see a creative way forward, especially clients seeking creative leadership from Influence Digital. Creative strategy is core to what we do. You’ll actively help identify and win our next round of projects too, inspiring new clients to pursue bold ideas and helping existing ones take their best next steps. With key agency experience, general training will be given as part of the role.

About you!

  • Ideally 3+ years of agency experience in content or creative strategy position (or equivalent)
  • Works well in small teams and can pivot between clients and projects easily
  • Collaborative team player and a creative problem solver
  • Has experience working in creative and digital agencies, understands the creative process and how agile teams operate
  • Has experience pitching and being part of pitch teams to develop proposals
  • Used to wearing lots of hats, and likes to get stuck in to the doing as well as the thinking

Be Analytical

  • Experience in data analysis and ability to apply performance metrics to new ideas.
  • Interrogating and building briefs – Digesting and unpacking challenges and translating them into creative briefs.
  • Digital Landscape & Innovation. Strong digital and social media instinct and understanding. Finger on the pulse of moving trends and innovation, experienced in proposing how a campaign can be activated across digital or OOH.

Be Creative

  • Building proposals. Designing and writing powerful presentations & pitch decks that are visually stunning.
  • Strong imagination to come up with original, creative ideas.
  • Understanding what good looks like in execution and inspiring the team to surpass expectations
  • Natural creative problem-solver – just because it hasn’t been done before doesn’t mean we can’t do it
  • A bonus would be a proficient level in Adobe Creative Suite products, but a basic understanding of Photoshop, Illustrator and/ or InDesign would be okay too

Be Strategic

  • Ability to think and write through the lens of our brands’ different voices and identities
  • Persuasive presenting skills to connect with internal teams and external clients.
  • Culturally aware to the world around us

Be Open and Compassionate

  • Ability to manage and build positive client relations and partnerships
  • Ability to discuss strategic thinking in a manner which is understood by all stakeholders
  • Comfortable communicating with stakeholders at all levels and building good rapport
  • Must be team-oriented and enjoy collaborating with others!

Important Note: Don’t meet every single requirement? Studies have shown that women and racialised people of every gender are less likely to apply to jobs unless they meet every single qualification. At Influence Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the person we’re looking for.

The Good Stuff

  • Flexible home working (no minimum days of when you need to be in the office – TBC)
  • Spectrum Life Platform
  • EAP Employer
  • Shortened working days = Wellness Wednesday finish at 3.30 to focus on health and wellbeing, and Fridays finish at 5.30
  • Training and Development plans
  • Cycle to work scheme
  • Private Pension

 

Inclusion and Diversity

We believe in equal opportunities for everyone. At Influence Digital, we believe that the success of our mission requires diverse perspectives and backgrounds. We look to ensure we’re creating an open and supportive environment for everyone to thrive no matter who you are.

We’re committed to creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.

 

We are happy to discuss flexible and agile approaches to working for all our roles. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please let us know.

Just So You Know

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

JOB DETAILS

Location
London, UK
Fields

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