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Digital Marketing Manager
Digital Marketing Manager
Mosaic Digital Systems
Post Date: 01 Jan 1970

JOB OVERVIEW

Mosaic Digital Systems is the spawn of today’s leading affiliate management agency, Advertise Purple. With over a decade of successfully delivering strategic direction for e-commerce brands, AdPurp’s Executive team realized the need for a tech-forward, DIY approach toward affiliate program management. Mosaic was created with this need in mind, leveraging the learnings, successes, and directives that are required for finding growth in today’s performance marketing world.

Since its launch, the Mosaic technology has served over 1,000 e-commerce brands, generating $130M in revenue from over 65k affiliate partners, quickly becoming today’s leading affiliate CRM. Although performance is the goal of Mosaic technology, our CRM provides a host of planning tools and instruction, enabling users to recruit, optimize, and deploy advanced performance marketing initiatives with relative ease.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across various digital channels.

What does a Digital Marketing Manager at Mosaic Digital Systems do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Compensation

Part-time to full-time hire

PT compensation = $25-$35/hr

Catered lunches in office, work equipment provided, dymanic & fun startup work environment in the heart of Santa Monica, CA.

 

JOB DETAILS

Location
Santa Monica
Fields

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