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Fashion Feed and Catwalk Senior Strategist
Fashion Feed and Catwalk Senior Strategist
Cannes Lions International Festival of Creativity
Post Date: 02 Sep 2023


We’re looking for a Fashion Feed and Catwalk Senior Strategist to join our team in the UK as part of our Content function.

Your Role: You will be sitting in a central role in the fashion content team, you are confident and comfortable collaborating with a large global team to lead the emerging trends conversation across the fashion business. You will also create, commission, edit and schedule feed post content and write key catwalk reports. You will be able to work with WGSN’s product category experts across womenswear, menswear, denim, kidswear, footwear & accessories and track trend evolution, mapping it back where appropriate, to WGSN’s wider macro forecasts.

Key Responsibilities

  • Creating, editing, scheduling and publishing emerging trend content daily across fashion categories
  • Leading WGSN’s catwalk trend coverage (Womenswear & Menswear)
  • Creating WGSN’s catwalk analytic reports, coordinating and liaising with the data analytics team to contextualise catwalk coverage for WGSN clients
  • Creating and monitoring the shifts in regional and global fashion trends ensuring these are commercially viable for WGSN’s broad client base
  • Writing and editing succinct feed post copy
  • Planning and scheduling Feed posting across a large editorial and subbing team
  • Where appropriate producing content marketing across social media, and video platforms of trends or key events
  • Presenting and contextualising emerging Feed trends to clients across multiple categories
  • Presenting trend evolution to WGSN Enterprise fashion clients at a senior level

Your Experience

  • Excellent organisation, communication and collaboration skills, you will be someone who thrives at multitasking and has the ability to work with an international team to ensure that strategy & content output is of a consistently high standard
  • You will be curious, decisive, dynamic, flexible and used to working at pace
  • Ability to build strong working relationships with key stakeholders in the business from within content, sales and marketing while working autonomously
  • Excellent presentation skills with proven experience of presenting to external clients, internal stakeholders, and at industry events
  • Expert trend spotter with finger on the pulse of fashion brands and product narratives across social media you will have career experience in the Fashion industry and an in depth fashion trend knowledge
  • Multi-category awareness across mens, womens, youth, kids, footwear and accessories
  • Experience of qualitative and quantitative research methods to analyse catwalk tags and data
  • Excellent at all forms of collaboration & communication including experience of external virtual presentations, video presentation and speaking at live events

About WGSN

We offer insights and inspiration from around the globe. We help our customers stay ahead and informed through trend forecasting and data science. We believe inspiration comes from the monumental and the mundane.

If you’re passionate about fashion and lifestyle this is a great place to be, giving you the opportunity to work with the world’s most creative trend experts, designers, editors, account managers, marketers, product developers, customer service experts and much more in a meritocratic, high performance company.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We’re a company built around our people – and we’re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led networks, Ascential Pride, Black in Business and EmPower: An Ascential Women’s Initiative, help us to create a place where communities and allies can connect and share experiences. In addition, our Early Talent programmes help grow and foster diverse new talent for our sectors.

  • We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
  • Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
  • We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been – and will continue to be – actively encouraged here.
  • Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
  • 25 days of holiday per year – with an option to buy/ sell upto 5 days
  • Pension, Life Assurance and Income Protection
  • Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
  • Employee assistance programme, season ticket loans and cycle to work scheme
  • Volunteering opportunities and charitable giving options
  • Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us?

Skills Required

Social Media
Content Production
Content Strategy


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