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Head of Digital Marketing
Head of Digital Marketing
Art Basel
Post Date: 06 Jun 2022

JOB OVERVIEW

Art Basel stages the world’s premier art shows for modern and contemporary works, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, the artworks on display and the parallel content programming produced in collaboration with the local institutions. In addition to ambitious stands featuring leading galleries from around the globe, each show’s singular exhibition sectors and artistic events spotlight the latest developments in the visual arts, offering visitors new ideas, new inspiration and new contacts in the artworld.

Head of Digital Marketing

Job ID 451

The Story about this position

We are looking for an experienced and result-driven Head of Digital Marketing to join our awesome Digital team! You will be responsible for setting up, implementing, and managing the day-to-day digital marketing strategy. Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.

Essential Duties and Responsibilities

  • Build, plan and implement the overall digital marketing strategy and promotional plan
  • Lead the strategic and operational management of all paid digital marketing activities (search engine marketing/optimization, promoted social posts and paid social activities).
  • Prepare and manage digital marketing budget
  • Measure and oversee online content for paid campaigns
  • Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
  • Track SEO and Google Analytics data and make complex analysis
  • Anticipate sales performance trends
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Plan, launch, optimize and measure the performance of paid marketing campaigns.
  • Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI.
  • Collaborate with cross-functional teams – from creative to product marketing – to deliver consistent brand messaging and experiences.
  • Work with external agencies for campaign management and asset creation.
  • Coordinate efforts across teams for owned, earned, and paid channels in development, maintenance, and implementation of single integrated marketing calendar.
  • Be the audience specialist using data and insights to optimise user journeys, experience, and communication.
  • Organize and lead digital marketing team
  • Stay up to date with the latest technology and best practices
  • Perform other team duties as assigned

Your profile

  • 5+ years of relevant experience in the field of digital marketing in a manager role within a global or EMEA scope.
  • Proven track record of successfully implementing conversion-driven digital marketing campaigns.
  • Results driven, analytically minded, comfortable with data deriving insights to action.
  • Exceptional collaboration and relationship-building skills working effectively across functional teams.
  • Experience in managing digital marketing accounts and platforms such as Salesforce Marketing Cloud, Google Analytics.
  • Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving digital media practices and industry standard methodologies.
  • Ability to quickly adapt to the changing needs of our brand and business.
  • Excellent English oral and written communication skills any other language is a plus
  • Knowledge of the art market is a plus

If you have any questions or would like further information please contact Stevens Moser, Head Talent Acquisition, [email protected]. Please upload your application through the website. Applications by e-mail won’t be taken in consideration. Thank you very much.

JOB DETAILS

Location
Basel, Switzerland

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