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Marketing Coordinator, Membership Loyalty & Engagement
Marketing Coordinator, Membership Loyalty & Engagement
Art Fund
Post Date: 16 May 2025

JOB OVERVIEW

We are looking for a Full Time Marketing Coordinator to play a crucial role in delivering first class marketing strategies to drive satisfaction, increase revenue and develop lasting engagement for Art Fund’s membership (The National Art Pass).

Job Description

We are looking for a Marketing Coordinator to play a crucial role in delivering first class marketing strategies to drive satisfaction, increase revenue and develop lasting engagement for Art Fund’s membership (The National Art Pass).

Location: King’s Cross, London
Contract length: Permanent
Employment Type: Full time
Salary: £31,200

Key Employee Benefits

  • Generous Annual leave – 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
  • Free National Art Pass (NAP) – for yourself and another person of your choice.
  • Free Entry to Exhibitions
  • Life Assurance – cover for up to three times your basic salary.
  • Season Ticket Loan
  • Pensions – Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

Closing deadline: 23.59 on Monday 26 May 2025

We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

Job Requirements

This is an exciting opportunity to join the membership team at one of the UK’s leading arts organisations and play a key role in achieving Art Fund’s core mission of helping museums and people share in great art and culture. You will be data & insight driven marketer with experience in customer retention, coordinating multi-channel loyalty programs and building customer journeys via email-marketing tools. You’ll also be responsible for crafting engaging copy that brings members along every step of our charitable proposition, inspiring connection, trust and action.

The ideal candidate will have experience in customer retention, loyalty program management and CRM. Your role will involve using data, audience insights to drive marketing strategies as well as close collaboration with internal and external stakeholders to drive the best possible membership experience. This is a fantastic opportunity to make an impact in support of Art Fund’s charitable mission as part of the membership team.

Job Responsibilities

  • Marketing strategies across online and offline channels that maximise retention rates of the National Art Pass
  • Supporting a programme of activity that promotes Art Fund’s charitable message to increase membership loyalty and to generate income via regular giving and fundraising initiatives
  • Ensuring the delivery and smooth running of marketing automation membership journeys to support all areas of the membership cycle from onboarding and renewals right the way through to lapsed and win-back programmes
  • Developing assets and experiences that add-value to our diverse membership, creating engaging communications that showcase what’s on at museums across the UK
  • Coordinating membership e-comms and digital services including defining customer journeys, writing copy and forward planning of email content and regular reporting on results
  • Collaborating with internal teams such as the Design, Content and external agencies / suppliers to create marketing assets that reflect Art Fund’s brand.

JOB DETAILS

Location
London, UK

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