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Marketing Insights Analyst
Marketing Insights Analyst
Hauser & Wirth
Post Date: 27 Sep 2022

JOB OVERVIEW

We believe diversity of thought and experience creates the most brilliant communities to serve our organisation, and that is why Hauser & Wirth is an equal opportunities employer.

Hauser & Wirth is one of the world’s leading commercial galleries for Modern and Contemporary art with locations across the UK, USA, Europe and Asia. Based in New York or London, we are looking for a Marketing Insights Analyst who will be responsible for the analysis, optimization and reporting of multi-channel marketing effectiveness and providing recommendations to enhance both strategic and tactical plans.

Responsibilities include but not limited to:

• Support the global Marketing team by gaining detailed insights about our clients and broader audience behaviours, providing insights toward building more effective and efficient digital products and campaigns
• Proactively identify and interpret key drivers behind marketing performance and deliver insights to channel owners / global Marketing team to optimize efficiency and meet/exceed objectives
• Generate dashboards and reports that track results and provide actionable insights
• Track daily optimizations for digital marketing initiatives
• Perform SEO and analytic website audits resulting in recommendations essential to improving search engine ranking. Be willing and technically able to execute on the development, testing, and rollouts of these strategies in a WordPress environment.
• Analyse effectiveness and efficiency of cross-channel marketing activities, including email, paid and organic social, SEO, SEM, offline activities and other applicable channels as required
• Partner with Marketing team members to execute projects and tests e.g. robust A/B testing programs to optimize email and provide recommendations on frequency, offer, audience, and content
• Provide actionable recommendations to internal stakeholders based on data insights
• Provide channel-based best practices and assist implementation process and timelines
• Outline and create process documentation for systems and tools used by the global Marketing team
• Monitor trends on best practices and techniques to identify new opportunities

Required knowledge and skills:

• Minimum of 3 years’ experience working with web analytics platforms and data-driven marketing programs
• Hands-on experience with Google Tag Manager, AdWords, Google Analytics, Google Search Console, WordPress and Shopify
• Experience in cross-channel marketing, with a focus on web, mobile, video, social media, display/programmatic and paid search
• Strong ability to translate, communicate and distil statistics and metrics into digestible recommendations. Able to package technical findings into simple terms and visualizations
• Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms
• Report creation experience with business intelligence tools preferred
• Strong process orientation and attention to detail
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Ability to work collaboratively with cross-functional teams and departments
• Advanced Excel and PowerPoint skills

This is a permanent, full-time position.

Applications

Please submit your resume and cover letter including references by email only to: [email protected]

JOB DETAILS

Location
London or New York

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