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Marketing Manager
Marketing Manager
Perez Art Museum Miami
Post Date: 19 Feb 2022

JOB OVERVIEW

Position Overview: The Marketing Manager is responsible for implementing the Social Media strategy and Digital Marketing initiatives.

Essential Functions include, but are not limited to:

  • Plan and execute all marketing, including SEO/SEM, marketing database, email, social media, and advertising campaigns.
  • Strategize, develop, and implement digital campaign strategies/campaigns based on audience identification, establishing and reaching objectives and KPIs to generate growth and connect with audiences.
  • Partner with the marketing/communications team to guarantee maximum campaigns and creative strategy optimization.
  • Manage online brand campaigns to raise brand awareness.
  • Partner with PAMM Shop to increase eCommerce brand visibility and sales.
  • Responsible for planning and budgetary control for marketing.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Work with every department in the museum; set priorities for multiple projects competing for scarce time and resources.
  • Assist with production schedule for all printed and electronic marketing materials
  • Coordinate requests for graphics, logos, and ad/collaterals creation between requesting department
  • Oversees the implementation and assessment of advertising campaigns/plans for exhibitions, cultural tourism, membership, and special events
  • Manages the fulfillment and execution of promotions secured through ad buys, media partnerships, promotional partnerships
  • Perform other related duties as assigned by the Director of Marketing and Communications.

Social media

  • Oversee the social media strategy for PAMM. Also, give guidance and strategy for PAMM Shop, collaborating with the Content Creator.
  • Audit existing digital channels and processes and suggest improvements.
  • Work with various museum departments to lead the creation, development, and delivery of multimedia content for use on the website and through different social media channels.
  • Ensure the overall quality of new and emerging multimedia products created for the museum.
  • Respond to customer services inquiries and reviews via internal (e.g., Facebook, Twitter) and external (e.g., TripAdvisor, Yelp) online platforms.
  • Must have the flexibility to check social media during nights and weekends.
  • Observe established museum and industry standards and recommend updates to those standards by:
  • Adhering to the museum’s established graphic identity and style manual
  • Keeping abreast of developments in web and multimedia design and communication and digital design tools and techniques
  • Observing legal copyright requirements

Development, tracking, and analysis

  • Assist with producing marketing plans, reports, and presentations that facilitate the achievement of results.
  • Collaborate with team on exhibition/event wrap reports.
  • Evaluate customer research, market conditions, and competitor data.
  • Identify trends and insights to make informed decisions to drive attendance to the museum.
  • Utilize analytical ability to evaluate end-to-end customer experience and ROI across multiple channels and customer touchpoints.

Email marketing

  • Devise strategies to increase email subscribers, open rates, and click-through rates.
  • Manage and oversee the email-marketing schedule.
  • Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures.
  • Collaborate with other departments to write copy for email marketing campaigns.

Requirements

  • Required Degree: Bachelor’s Degree/4-Year Degree

JOB DETAILS

Location
Miami, USA

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