Affordable Art Fair has transformed the art market with its inspiring and welcoming approach,
bringing art under €10,000 to 14 cities around the world, including Amsterdam, Berlin, Brussels,
Hamburg, Hong Kong, London, Melbourne, New York, Singapore, Stockholm, Vienna and
Sydney. Our mission is to make the joy of collecting art accessible to everyone, regardless of
taste, style, and budget. All artworks are within a price ceiling to create an approachable
environment for collectors at all levels and, by exhibiting only living artists, we aim to contribute
to the contemporary arts ecosystem by supporting artists’ livelihoods. The Affordable Art Fair
takes place in Brussels in February 2025 and in Amsterdam in October 2025 and the Marketing &
Sponsorship Coordinator will play a pivotal role in our success.

THE ROLE
Reporting into the Benelux Marketing & Sponsorship Manager, the Marketing & Sponsorship
Coordinator will be responsible for executing on year-round marketing and sponsorship strategies
designed to drive a quality art-buying audience to the Amsterdam and Brussels fairs. The candidate
will be an excellent communicator with a passion for cultural events and some experience in
managing high-performing marketing campaigns.

RESPONSIBILITIES
TICKETING AND FRONT OF HOUSE
▪ Deliver the ticketing and invitation strategy as set by the Marketing & Sponsorship Manager.
▪ Establish relationships with VIP partners and B2B partners to expand reach and visitor
attendance.
▪ Lead on B2C grassroots activity, such as sharing complimentary invitations to specific audience
segments.
▪ Manage the ticketing agency, briefing in each fair’s ticket shop, testing the site and raising any
issues as soon as they arise.
▪ Manage ticket allocations and codes for exhibitors, partners, VIP and grassroot contacts.
▪ Communicate and manage refunds, equipment orders, issues, emails to attendees, and various
other ticket-related administration.
▪ Coordinate the operations and logistics of Front of House management on site at the fair, such
as setting up the space and ordering the appropriate equipment.
▪ Oversee on-site ticket sales at fairs and brief Fair Assistants on Front of House duties.

PR AND ADVERTISING CAMPAIGNS
▪ Work with the PR agency to create content and brand stories.
▪ Coordinate with the PR agency, briefing in key messages, timelines, and setting KPIs as set by
the Marketing & Sponsorship Manager.
▪ Negotiate and book media adverts to drive fair footfall and brand awareness.
▪ Work with the Design team to deliver marketing collateral, such as (but not limited to) adverts,
flyers, invitations and fair guides to the relevant media partners and suppliers.
▪ Execute the advertising campaign, working with Design to create assets and ensure timely
delivery.
▪ Effectively manage filing of advertising and PR clippings, quotes and invoices.

CONTENT AND COMMS
▪ Craft copy and messaging for each fair channel, to be rolled out across all channels.
▪ Manage the Amsterdam and Brussels Fair webpages, including exhibitor listing and blogs.
▪ Create and execute the email and social media campaign as set by Marketing & Sponsorship
Manager.
▪ Project management of data capture initiatives such as customer surveys.

BUDGETING AND REPORTING
▪ Provide accurate forecasts and feed into the budget-setting process.
▪ Use company-wide templates and reports, including for marketing planning, analysis, ticket
tracking and attendance.

B2B MARKETING AND SPONSORSHIP
▪ Cultivate relationships with exhibitors, both in and out of fair season, ensuring we always
provide the best B2B service.
▪ Ad hoc copywriting and support for B2B and sponsorship comms.
▪ Support the Marketing & Sponsorship Manager with attracting and securing new partners with
relevant marketing decks and insight.
▪ Creation of marketing assets for sponsors and partners.
▪ Creating post fair presentations with results for sponsors and partners.

ESSENTIAL EXPERIENCE
▪ B2C marketing experience
▪ Experience executing multichannel marketing campaigns
▪ Experience managing event ticketing [not essential; desirable]
▪ Experience with successfully coordinating at least two of the following: a PR campaign, an
extensive media campaign, or owned channels (email and social)
▪ Experience in relevant systems (or similar): WordPress, Google Analytics, Active Campaign,
social scheduling tools

KEY SKILLS AND PERSONAL ATTRIBUTES
▪ Fluent Flemish, French and English are an essential pre-requisite
▪ Creative and strategic content generator
▪ Self-directed learner
▪ Data-driven marketer
▪ Effective time-management and organization skills
▪ A natural ability to bring a sense of passion and energy into the workplace
▪ Strong copywriting capabilities

DETAILS
▪ Full time, 38 hours per week. Starting from January 2024.
▪ Salary between €32,000 and €34,000/year, depending on experience.
▪ Based in Brussels, with regular option to work from home a maximum of 2 days per week.

We believe that a diverse and inclusive workplace fosters innovation, creativity and productivity,
and encourage applicants from all backgrounds, experiences, and perspectives to apply.
Research shows that women and people from underrepresented groups often apply to jobs only
if they meet 100% of the qualifications. We recognise that it is highly unlikely that someone
meets 100% of the qualifications for a role. If much of this job description describes you, then
please apply for this role. Ramsay Fairs is committed to building a workplace that is welcoming,
inclusive, and respectful of all employees.

CONTACT
Please submit your CV and letter of motivation to [email protected]