Media Analyst - TheArtGorgeous

JOB OVERVIEW

Gallery Media Group is a rapidly growing digital media company whose mission is to “make positivity louder.” Its three key sectors include:

Media + Publishing: PureWow, a women’s lifestyle brand; ONE37pm, a men’s lifestyle brand at the intersection of culture, music, NFTs and sports; and social-born brands such as @recipes, @cocktails, @moms
Social Portfolio: 50+ owned + operated accounts across TikTok, Instagram, Twitter and Pinterest, including running TikTok accounts for brand partners
Talent and Influencer Arm: Strategy and activations ranging from celebrity partnerships and stunts to year long ambassadorships and campaign work across platforms and categories

The Media Analyst is responsible for running and optimizing media campaigns across various digital platforms (TikTok, Instagram, Pinterest, Twitter, etc.). They ensure the strong performance and efficient execution of branded content campaigns, while constantly working to improve campaign performance and insights.

Responsibilities:

Build and bid on campaigns within various digital platforms and manage the ongoing real-time optimization of live media
Manage campaign budget across various platforms daily and make changes accordingly
Collaborate with Brand Strategy & Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement
Making recommendations by calling out key insights from campaign reports to optimize performance.
Assist with client-facing campaign reporting: pacing reports, ad-hoc analysis, high-touch optimizations

Desired Skills & Qualifications:

1-2 years experience working within Media Buying or Planning
Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
Experience across buying/biddable platforms in any of the following a plus:
- Paid Social (TikTok, Facebook/Instagram, Snapchat, Twitter, Pinterest, LinkedIn)
Proven record of managing multiple projects at once
Ability to stay highly organized and efficient in a fast-paced, high-energy environment

Location: New York (hybrid)Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!