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PR & Events Specialist
PR & Events Specialist
Acqua di Parma
Post Date: 09 Sep 2023


For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication. We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian “Arte di Vivere.” Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices.

At Acqua di Parma, we are guided by our four core values: Trust, Agility, Team Spirit, and our eagerness to Dare. We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity.


In charge of implementing PR strategy and increasing brand visibility in our home country, Italy, and globally. Responsible for Italian PR and of coordination of external relations networks and agencies, ensuring alignment of local activities with central strategies with the common goal of monitoring global press coverage. Press content to support launches, writing and editing of press releases, speeches, and interviews.


Countries’ requests management

  • Coordinate external PR agencies in line with local Marketing team, support events and special projects
  • Support day-by-day activities and countries’ requests

Press review

  • Monitor, analyze and communicate PR results on a regular basis and optimize based on results;
  • WW press review
  • Assist with executing monthly DMR checks
  • Print & web editorial results analysis – reports

Press office

  • Leverage existing media relationships and cultivate new contacts within off&online media;
  • Handle and manage mailing list
  • Pitch story ideas to editors and work with them on ongoing stories and regular columns
  • Monitor and analyze the global editorial coverage
  • Establish a PR archive/library
  • Handle the administrative back-office operation (SAP order management and master data creation, contribute to monitoring budget)
  • Define internal and external presentations/pitches
  • Support the PR&Events Manager in developing PR initiatives in the Italian market: managing daily requests, tracking and maintaining the press database to ensure it is up to date and optimized


  • Support events coordination and special projects
  • Work in synergy with all internal teams to coordinate press events
  • Provide guidelines for international PR activities, support and supervise local execution to achieve the objectives
  • Actively contribute to the organization of product presentation, international and local events, phygital activities and press trips

Press materials

  • Full development of PR tools: smart delivery and PR material for specific projects
  • Be able to write texts to be used for different purposes such as press releases, invitations, press kits
  • Support for the processing, translation, finalization and sending of press materials
  • Loading press materials on distribution platforms

Digital PR:

  • Track and maintain the influencer database to ensure it is up-to-date and optimized
  • Drive influencer campaign ideas and concepts based on the global PR strategy
  • Collaborate with the local team to orchestrate programs in order to secure influencer attendance and coverage
  • Responsible for talent discovery, building and maintaining influencer relationships
  • Seeding, gifting to socialites, VIPs, and influencers
  • Lead, execute, measure, and report the Earned Engagement strategy
  • Work in synergy with Digital Team to coordinate social media activities


  • Strong experience in communication, PR fields
  • Master’s degree in Marketing Communication, Business Management
  • Strategic thinker willing to bring fresh, innovative ideas
  • Strong entrepreneurship and problem-solving attitude
  • Results-oriented and analytical skills
  • Self-motivated, creative thinking and highly committed with a positive attitude
  • English is a must

The LVMH Group is committed to the prevention of all discrimination and the respect of individuality. The Groups recruits and recognizes all types of talent.

The security of your data and your privacy is a priority for Acqua di Parma. For any information regarding your personal data or the exercise of your rights please consult our Privacy Policy https://outside.lvmh-pc.it/downloads/ADP_INFORMATIVA_PRIVACY_CANDIDATI.pdf or contact our Data Protection Officer by e-mail at [email protected].


Milan, Lombardy, Italy

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