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Social Media Manager
Social Media Manager
Maddox Gallery
Post Date: 03 Apr 2023

JOB OVERVIEW

LOCATION: REMOTE (CST/EST TIME ZONE)

THE OPPORTUNITY
The Social Media Manager will play an integral and strategic role in elevating the Billy Reid brand while driving our marketing goals. The position will lead the brand’s social content strategy and execution under the guidance and partnership from the Head of Marketing. This position will work within the brand marketing team to oversee the curation and creation of Billy Reid’s Instagram, Facebook, Twitter, Tik Tok, YouTube and LinkedIn content along with other relevant channels.

PRIMARY RESPONSIBILITIES:
● Run the day-to-day execution of social media, including posting and community management across all platforms, specifically Instagram, Facebook, Pinterest, YouTube and LinkedIn

● Handle all aspects of community management including interacting with the BR audience, responding to DM’s and partnering with internal teams to resolve customer issues

● Develop (in partnership with marketing) a unique brand voice and aesthetic across social channels that are reflective of the brand identity

● Create monthly “always on” influencer strategy by identifying on-brand tastemakers in relevant social
communities, while building partnerships with influencers, brand advocates and other creatives to drive
amplification on their channels and compelling content

● Optimize performance of owned social channels to cultivate and grow the audiences

● Balance in-house content curation and outsourced content curation: Manage a network of content
contributors, reviewing and editing the content on a weekly basis to curate the feed(s).

● Constantly push creative boundaries (while maintaining and establishing the brand’s signature POV/identity) in order to generate fresh content that connects with Billy Reid’s audience in new ways.

● Optimize platforms with best practice applications, i.e.: handles, tagging, hashtags, etc.; Identify new channels that are brand appropriate and aligned with brand strategy and acquisition strategies

● Analyze performance of social content on a weekly basis and use this to constantly evolve the calendar moving forward; Develop weekly and monthly reporting to be shared cross-functionally

● Own the budget for content creation. Manage and balance the budget each month. Research and identify emerging social media trends and features, and lead evolution within the brands channels

● Be the eyes and ears for the team on what’s trending on social media. Take a broader POV beyond just fashion as to what are the relevant topics of conversation we should be taking a POV on.

QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

● Deep familiarity with and passion for fashion, online retail and social media

● Creative, innovative and strategic thinker

● An intuition for the type of content that engages on Instagram and social channels. You understand what’s going to make our audience engage, while upholding the aesthetic of the BR brand.

● Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business and pace of social content generation

● Clear and effective written and verbal communication and strong interpersonal skills

● Ability to work independently as well as collaboratively


EDUCATION & EXPERIENCE:

● Bachelor’s degree preferred

● 3+ years social channel management and content creation experience

● Fashion or lifestyle experience preferred

KEY COMPETENCIES:
● Business Acumen: Understands our business model and operations, trends, the fashion industry, and
organizational policies and procedures. Can easily adapt in the ever changing fashion and retail environment. Can establish organizational and peer relationships.

● Effective Communication: Can convey information to others clearly and simply in a way that means things are understood and get done. Actively listens, demonstrates patience in hearing people out, and effectively communicates up.

● Relationship Management: Can quickly find common ground through respectfully engaging in solution focused conversations, problem solving, and a shared understanding of our business goals/strategy. Ability to represent one’s own interest yet embraces/appreciates diverse perspectives of other groups. Encourages collaboration, is cooperative, and is seen as a team player. Celebrates milestones, from big wins and promotions

● Strategic Agility: Is future focused and goal oriented with a nimble and flexible work style.Can see ahead clearly and anticipate future consequences and trends accurately. Make it a point to share learnings from successes and failures along the way.

● Operations Effectiveness: Sets clear objectives, metrics, and efficiently manages time. Follows through from challenge to creative resolution or (project completion). Challenges processes in need of improvement and behaves as a leader by taking accountability for the outcomes of your work. Monitors process, progress, and results. Uses resources effectively and efficiently.

THE BENEFITS
● Generous product discounts
● Paid time off
● Medical, Dental, and Vision insurance
● Employer matched 401(k) plan

THE CULTURE
● Creative + Collaborative
● Fast-paced + nimble
● Strong work ethic

JOB DETAILS

Location
Remote

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