Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to promoting the understanding and appreciation of art, architecture, and other manifestations of visual culture, primarily of the modern and contemporary periods. The Guggenheim realizes this mission through exceptional exhibitions, education programs, research initiatives, and publications. The Guggenheim strives to engage and educate an increasingly diverse international audience through its unique network of museums and partnerships. With nearly three million annual visitors worldwide, the Guggenheim and its network is one of the most visited cultural institutions in the world.

SUMMARY OF POSITION:
The Social Media Manager will develop and oversee the museum’s social media strategy, reaching an audience of over 7 million people across various platforms. Partnering with stakeholders inside and outside of the museum, you will create, publish, and moderate content on the museum’s official channels and lead innovation and the adoption of the latest best practices. Working collaboratively with colleagues in Marketing, Communications, and Digital Media across the Guggenheim Constellation, you will develop a social media plan that aligns with the broader institutional brand strategy and positions Guggenheim as welcoming and relevant.

SKILL AND EXPERIENCE REQUIREMENTS:

• 3+ years of experience in social media or digital marketing, preferably in the arts and cultural field.
• Track record of successful management of large social accounts and/or for major brands or organizations.
• Excellent writing and proofreading abilities.
• Deep understanding of social media platforms and trends.
• Demonstrated project management skills.
• Experience with Adobe Photoshop and InDesign, video editing tools, and social media management and reporting platforms (e.g., Sprout Social).
• Proficiency in creating and editing engaging video content optimized for social media platforms.
• Excellent communication skills.
• Excellent organizational skills and attention to detail.
• Interest in emerging social media products/tools.
• Creativity, flexibility, and a sense of humor.
• Genuine interest in and knowledge of modern and contemporary art, design and/or architecture.

KEY RESPONSIBILITIES:
Duties may include, but are not limited to, the following:

• Oversee the museum’s social media strategy and content calendar, coordinating with internal and external stakeholders.
• Plan and implement innovative and creative programs to grow the follower base, drive traffic to the Guggenheim, increase engagement with our digital content, and foster community engagement.
• Drive the social media strategy for exhibitions, events, and other museum initiatives.
• Research, write, source images, and organize photography and video shoots to create social media content.
• Schedule content across all social platforms and monitor, listen, and respond to users in line with the museum’s Community Guidelines.
• Analyze social media metrics and generate reports to establish benchmarks and inform strategy.
• Cultivate relationships with social media influencers and professionals.
• Serve as in-house expert for social media and digital marketing trends, cultivating strong internal relationships with staff and serving as an advisor to senior leadership.
• Serve as a member of the crisis communications team.
• Work with seasonal interns as needed.

WORK DEMANDS and ENVIRONMENT:

• Ability to travel within the metropolitan area as required to perform the above duties at any of the Guggenheim’s owned or leased properties upon request.
• Occasionally work may be conducted outdoors, exposure to varied weather conditions.
• Ability to work nights, weekends, holidays on occasion.
• Must be able to monitor/update Social Media Accounts nights, weekends, and holidays.

EDUCATION:

• High School Diploma or equivalent required.

CERTIFICATES, LICENSES, REGISTRATIONS: N/A

REPORTS TO:  Associate Director, Marketing

LOCATION:  One Liberty Plaza, 24th Floor, New York, NY 10006

WORK SCHEDULE: 40 Hours per Week, Schedule TBD (Must be able to monitor/update Social Media Accounts nights, weekends, and holidays.)

POSITION TYPE:  Full-time, Exempt. This position is covered by a Collective Bargaining Agreement with Local 2110 UAW. 

SALARY RANGE:  $70,040 – $72,000 Annually

The Guggenheim is dedicating itself to creating paths that lead to a more inclusive and diverse institution.  We encourage inquiries from applicants who will reflect the plurality of our culture and our global audience.  The Guggenheim does not discriminate on the basis of age, race, creed, color, religion, marital status, gender identity and/or expression, sexual orientation, veteran status, national origin or disability status.