Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE
The role is responsible for directly managing social media strategies and contents on all Miu Miu western social accounts (Instagram, Facebook, X, TikTok, YouTube, Snapchat, Pinterest, Linkedin), supervise and coordinate strategy and contents for all eastern social platforms (Weibo, WeChat, RED, Tencent, Douyin, KakaoTalk, Line, X Japan) in collaboration with Miu Miu local offices.
RESPONSIBILITIES
- Create organic editorial plan and calendar according to retail priorities and campaigns
- Develop social media strategy per channel WW
- Ensure a constant monitoring of performances
- Create and analyze reporting
- Ensure the nature of the contents lead to the expected level of performances
- Coordination of local teams
- Coordination with media teams or social paid strategies
- Coordination with communication teams, retail, style office, external art directors and consultants
KNOWLEDGE AND SKILLS
Minimum 3 years’ experience in a similar role
Very well structured and organized, precise, strategic mindset
Good sensibility towards fashion, both in terms of photo and video
Very good knowledge of all social media platforms both west and east
Result driven
Very good with PPT, Excel
Curious, passionate, and dynamic
Fluent English
