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Kamel Mennour Gallery Releases NFTs With Obvious
NFTs that honour art history while looking to the future
Art Stuff 22 Apr 2021

Kamel Mennour has just released their first NFTs with French collective Obvious via SuperRare. The collection features three works that illustrate the links between painting and technological development, using technology to pay tribute to the scientific discoveries that have enabled significant advances in artistic technique and thus their very existence. 

Image via @obvious_art

Through the series works, Obvious goes back to the roots and the fundamentals of classical portraits, shining a light on the inventions that contributed to advances in artistic technique. The distinctively painterly works move between the history of representation and the most modern forms of creation, resulting in works that look both to the past and to the future.  

Image via @obvious_art

While we often think of digital works as flat and one-dimensional, the Obvious collection focuses on texture, colour, perspective and pigment, using an algorithm to interpret and arrange colour in new ways, presenting digital works that are new and super innovative. The NFTs have been titled after pioneers in art historical innovation Leon Battista Alberti, Louis John G. Rand and Louis Daguerre, with Obvious paying homage to the masters that came before them. 

Image via @obvious_art

Each work in the collection is completely unique and cannot be reproduced exactly. We really love how Obvious has combined art history with art of the future. The collaboration is open to bids via SuperRare until April 22 so get in quick!

Text Lizzy Vartanian

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